The Transformation Process Of Starbucks - 1768 Words

Transformation Process of Starbucks Since its inception in 1971, Starbucks has been dedicated to selling the best quality coffee to customers. What was once just a store located in Downtown Seattle’s Pike Place Market has grown into a worldwide sensation. The name, â€Å"Starbucks,† stems from a character in Herman Melville’s American classic â€Å"Moby Dick† (Allison). The character, named Starbuck, was a mate who traveled the world and was a coffee lover, essentially representing the company’s goal: serving exotic coffees to those who enjoy them. In 2012, Starbucks sourced 545 pounds of coffee from twenty-nine countries total (Best). With almost thirty countries and half a billion pounds, Starbucks is sure to deliver what they promise with exotic coffees. The coffee giant has even created its own environment and has proven to be influential in this factor. Through the company’s mission and values, almost all products and packaging are made with effort with recycled goods and reduced waste. A distinct cultural artifact in their retail stores is their language use of cup sizes. Starbucks coins distinguishing terms, replacing â€Å"small, medium, large, and extra-large† with â€Å"tall, grande, venti, and trenta.† As a result of these words with Italian origin, it adds to the company’s perception of being a more luxurious coffee shop. And with luxury, comes great customer service, which has been implemented through Starbucks’s continuous efforts to personalize customer experience. A few yearsShow MoreRelatedStarbuckss Strategic Initiatives At Starbucks1243 Words   |  5 Pagesand what they once were, a small entrepreneurial company, the chairman, president and chief executive officer of Starbucks, Howard Schultz, launched a transformation plan, which included focusing on the customer while still achieving value for the shareholders. In January 2008, Starbucks released a statement regarding t he strategic initiatives planned to accomplish just that (Starbucks announces strategic initiatives to increase shareholder value; chairman Howard Shultz returns as CEO, 2008). In theRead MoreHoward Schultz, Owner Of The Starbucks Corporation1704 Words   |  7 PagesHoward Schultz, owner of the Starbucks Corporation, is well known in the coffee industry today as an innovating contemporary leader. Schultz began his career with the Starbucks Corporation working in the operations department for 5 years. He purchased the company in 1987, and assumed responsibility as CEO, chairman, and later as chief global strategist. Under Shultz’s leadership, Starbucks grew from 17 coffee shops to 4,000 stores rapidly and then he led the unrivaled Corporation into internationalRead MoreContemporary Business Leader H. Schultz. Howard Schultz,1711 Words   |  7 PagesContemporary Business Leader H. Schultz Howard Schultz, owner of the Starbucks Corporation, is well known in the coffee industry today as an innovating contemporary leader. Schultz began his career with the Starbucks Corporation working in the operations department for 5 years. He purchased the company in 1987, and assumed responsibility as CEO, chairman, and later as a chief global strategist. Under Shultz’s leadership, Starbucks grew from 17 coffee shops to 4,000 stores rapidly and then he led theRead MoreStrategic and Financial Planning1336 Words   |  5 Pagesdifferent focuses they have and their distinctive nature. Nonetheless, strategic planning and financial planning consist of two major links that have significant impacts on the approaches managers take in the overall planning process. 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Conclusion’Read MoreStarbucks Supply Chain1400 Words   |  6 PagesStarbucks Starbucks Corporation is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries, including 12,781 in the United States, 1,241 in Canada, 1,062 in Japan, 976 in Great Britain and 645 in China. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and itemsRead MoreStarbucks Coffee Operation Management1661 Words   |  7 PagesIntroduction: 3 The Transformation Role of Operations Management: 3 Starbucks Coffee Hiratage: 3 Starbucks Coffee Mission: 4 Starbucks Supply Chain Objectives 5 Product quality, service reliability and management of operations at Starbucks 6 Introduction: Every business is managed through multiple business functions each responsible for managing certain aspects of the business. Operations management (OM) isRead MoreStarbucks Is World s Leading Coffee Chain Store With A Strong Vision And Values1537 Words   |  7 PagesStarbucks is world’s leading coffee chain store with a strong vision and values. Today, they have more than 21000 stores in over 65 countries. Their product includes coffee, hot and cold beverages, pastries, sandwiches etc. Starbucks has been maintaining high quality product and customer services all over the world. They differentiated the company by introducing authentic Italian coffee culture to US market. However, in early 2008 they faced major challenges with the financial crisis in economicRead MoreStarbucks And Its Leadership Team1332 Words   |  6 PagesAs the world has turned the pages into the 21st century, Starbucks and its leadership team has developed and leveraged the technological advances of this time period to further drive growth and expansion, in addition to providing the ultimate Starbucks Digital Experience to peo ple. The use of digital space and use of technology across the board is what has been a wise and effective tool by management as a method for the company to have and maintain an innovative marketplace advantage. Always cuttingRead MoreSQSM OM Starbucks1486 Words   |  6 PagesImplementation in Starbucks 4 3.1 Organizing 4 3.2 Staffing 4 3.3 Leadership Direction 5 3.4 Motivation 5 3.5 Resource Allocation 5 4 Quality Management Initiatives 5 5 Success of Quality Management Processes 6 6 Conclusion 6 7 Bibliography 6 1 Introduction The aim of this paper is to review operational management of the Starbucks along with its effectiveness of management in order to achieve the desired objective of the organization. 1.1 Company Introduction Objectives Starbucks Coffee