Summary Of Weeping Shades Of Cozened Indigo By J. D....

Spencer Marshall Mrs. Bannister LAIII Period 6 25 February 2015 Weeping Shades of Cozened Indigo Schizophrenia is present within 1.1% of people worldwide, regardless of economic, ethnic, or racial background. Schizophrenia is a debilitating mental illness that is a culmination of many symptoms related to mental illnesses, there is no cure. Holden is seen as an outsider but not entirely a pariah, but he appears to be off in his behavior. In the novel â€Å"The Catcher in the Rye† by J. D. Salinger,Holden appears to have symptoms of schizophrenia such as delusions, lack of pleasure or interest in life, and disorganized speech. Ideas can be creative, they can be revolutionary, and sometimes they can be delusions leading someone over a metaphorical cliff. A possible explanation for Holden’s delusion is schizophrenia, being that they are a symptom of the disorder. But for a symptom to attribute to a disorder, it has to be prevalent enough. Holden clinging to his vision of being â€Å"the catcher in the rye† seems irrelevant at first, but when that’s all he’d want â€Å"to do all day† (Salinger 173) one might question just how deep the roots of his vision go. Holden was obsessed with a song that was actually a poem he mistook the wording of. Then he took that idea and personified it in his own imagination as a literal interpretation. Finally, he pursued the manifestation and strove to be a modern day catcher in the rye-a protector of innocence. As appointed catcher in the rye by

We Must Stop Global Warming - 878 Words

Have you noticed it has been a bit hotter outside lately? Have you seen on the news that sea levels are rising? Did you know global warming affects animals? Do you want to know a couple of things to do to help stop global warming? I want you to help stop global warming. You should help me stop global warming because if you continue global warming sea levels will rise more. You should also help stop global warming because records and research show that sea level has been steadily rising at a rate of 0.04 to 0.1 inches per year since 1900.This is a quite a bit larger rate than the sea-level rise averaged over the last several thousand years. You should also help because hundreds of millions of people live in areas that will become†¦show more content†¦The lower temperature the higher chance for a male so all the males of the painted turtles will be extinct (probably) because of increased heat which will lead to all the painted turtles to be extinct. Many animals get affected b y global warming so if you help stop global warming you can help stop this. You should help stop global warming because it increases temperatures which can cause some big changes in the world. You should stop global warming from increasing temperatures because increased heat is causing massive ice sheets that cover Greenland and Antarctica to melt at a faster pace. You should stop global warming from increasing temperatures because over the past century, the burning of fossil fuels and other human and natural activities has released enormous amounts of heat-trapping gases into the atmosphere. These emissions have caused the Earth s surface temperature to rise, and the oceans absorb about 80 percent of this additional heat making the oceans hotter. You should stop global warming from increasing temperatures because droughts in the Southwest and heat waves everywhere are projected to become more intense, and cold waves less intense everywhere. These are some reasons you should stop gl obal warming because it increases temperatures. You are probably wondering how to actually help stop global warming. You can do more green things but here are some simple things you can do. You can choose renewable energy source. Pick a energy supplier thatShow MoreRelatedEssay on We Must Stop Global Warming643 Words   |  3 Pages We are living in the midst of a great chemical experiment, and some serious consequences are becoming apparent to scientists. More than two billion pounds of chemicals are spewed into the air each year. These chemicals are brewing a disastrous stew, resulting in an atmosphere crisis. The greatest consequences of the atmosphere crisis may be global warming and ozone depletion. If humankind wants to continue to inhabit earth, then we must stop this horrid destruction of our own environment. Read MoreWe Must Stop Global Warming Now! Essay2240 Words   |  9 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  When the topic of global warming comes up in conversation many people either groan and avoid conversation, or don their dueling gloves and prepare for a heated debate. Some people feel guilty and concerned; some simply do not care.  Ã‚  Different points of view yield different stances on the subject. Coming from the scientific and environmental points of view, myrmecologist Edward O. Wilson discusses the severity of global warming, some of the threads of thought that oppose his own, andRead MorePros and Cons of Global Warming Essay838 Words   |  4 PagesShould we stop Global warming? The world is changing because of Global warming. People living on earth are responsible for global warming. Global Warming is a big change in climate caused by Pollution (Global Warming). To stop global warming we should stop polluting the air and water also growing trees is a very good way to stop global warming because global warming changes the temperature however, trees can balance the temperature by keeping the temperature cold. We must stop Global warming becauseRead MoreGlobal Warming And Its Effect On Climate Change Essay1362 Words   |  6 PagesThe global warming is a controversial and debated topic, but it is no surprise to most people. When we think about our future, we only think about our personal life effects and benefits. Global warming is also an important and troubling situation going on the planet earth. Changes in climate can be resulted from both human activities and natural. Human activities involve careless actions and burning fuels. On the other side, natura l events cause climate change by volcanic eruptions. Human activitiesRead MoreGlobal Warming Video # 11511 Words   |  7 PagesAssignment #3: Global Warming Global Warming Video #1: In this first video of the four â€Å"Global Warming Videos,† the presenter, Dr. Richard W. Miller introduces himself, as well as the topic at hand: global warming. Starting out, Dr. Miller states that Creighton University (as of September 2nd, 2010) has signed a commitment with the American College and University Presidents’ Climate Commitment (ACUPCC) in order to try and raise awareness to students about the dangers and facts of global warming. AfterRead MoreAir Pollution and Global Warming - Summary1696 Words   |  7 PagesAir Pollution and Global Warming SCI 275 Cheryl Wilson September 30, 2012 Tori Robinson Air pollution causes global warming through the greenhouse effect, according to the United States Environmental Protection Agency. The greenhouse effect occurs when greenhouse gases trap and heat energy from the sun and prevent it from escaping Earths atmosphere and entering space.† (EPA, 2012) Atmospheric pollutions are caused by gasses and solid particulates released into the atmosphere. The most hazard atmosphericRead MoreThe Problem Of Global Warming1131 Words   |  5 Pagesproblems facing in today s world is global warming. It is affecting the earth from climate changes, storms becoming worse over time creating damage to peoples homes, species dying because they can’t adapt rapidly to the changes, animal s population is shrinking and new diseases being created. Thankfully through time we have developed new technology to reduce the effect of global warming. However since we have dealt with global warming for so long for many years, we have double these years with usingRead MoreAdam Morris. Ms. Scannell. English Iii. March 3, 2017.1715 Words   |  7 PagesIII March 3, 2017 Global Warming Little Jimmy is riding his bike to school wearing an oxygen mask because of the amount of pollution in the air. As he is riding he sees no plants or animals along the way and is heartbroken without color in his life. The only color he sees is the black sky that covers his city. The Earth has been affected by many factors in the past century. One of the biggest problems that the planet has had is pollution. Although some say that global warming is a myth and willRead MoreThe Warming And Global Warming1442 Words   |  6 PagesThe Warming World Around Us The world is warming and we cannot deny it, the longer we deny the larger the problem it will become. Global warming is affecting the world economy, the overall health of the population, and most importantly the environment that surrounds us. Ignoring this problem will not just make it suddenly disappear; the world has to make an effort to stop it while it can still be maintained. Accepting the fact that it is happening is just the first step, the next step is takingRead MoreGlobal Warming a Global Dilemma Essay797 Words   |  4 Pagesenergy-efficient products, and understanding which areas of your life generate the most carbon emissions.† (Ten Personal Solutions to Global Warming) A decade ago, global warming was not much of a concern as it is now. No matter how much we are informed about it , we as a society seem to ignore the future disasters that global warming will acquire. Global warming is a â€Å"global† dilemma and everyone has an obligation to help reduce em issions. This phenomenon has a powerful impact on our climate, our health

Chinese Religions And The Western World - 1227 Words

Until very recently, the Chinese religions have remained fairly unknown to the Western world. Unlike the religions that have stemmed from the Middle East or the Indian subcontinent, East Asian philosophies have never had a strong concept of missionary spirit. Therefore, their expanse remained confined to the East Asian nations of China, Korea, Vietnam, Japan and Mongolia. However, in the last hundred years or so, an increase in political, commercial, and cultural contacts of the East Asian region with other parts of the world broke this trend. This helped to spread the philosophies of East Asian sages all around the globe. Scriptures and traditions of Confucianism, Buddhism, and Taoism spread beyond the East Asian region and reached areas far and beyond, thus spreading their concept of harmony, and love for the beauty of nature. Today, a considerable amount of East Asian populations live throughout Southeast Asia, Europe, and the Americas and continue to influence the people and cult ure of these regions (Hopfe, 170.) Therefore, to acknowledge the impact of the aforementioned East Asian philosophies on American culture, this essay discusses three significant elements of the American lifestyle — healthcare, cuisine, and art. Traditional Chinese Medicine, based on Chinese traditions of more than 2,000 years, comprises of various medicinal practices such as acupuncture, herbal medicines, massage (Tui Na), and exercise (qigong). Unlike other branches of medicine, the ideologyShow MoreRelatedThe Differences Between China And Western Europe843 Words   |  4 Pagesa different way of living in society, economically and politically. Everything would be different if China would have went about and conquered Western Europe during the 14-1500’s. There are many things in history that can mark the milestone differences between China and Western Europe. No one really knows when Chinese culture really began, however Chinese civilization began near the Yellow River (Huang He) becoming North China, and Yangtze River (Chang Jiang) indicating South China. The first DynastyRead MoreThe Discovery Of The New World1191 Words   |  5 PagesThe discovery of the New World brought many irreversible changes not only for the European countries, but to the natives of the land that was being discovered. The sense of exploration began expanding more and more among the European powers. Every time the explorers invaded, they would be more avaricious and aggressive against the natives of the land. Along with diseases and inhumane treatments, the European powers also brought education to the â€Å"uneducated† crowds of areas such as India, Africa,Read MoreThe Dalai Lama, A Religious Figure975 Words   |  4 Pagesis based on a careful int erpretation of evidence. Tibet is used to be an independent country but unfortunately for many years, has been faced with occupation by the republic of China. Furthermore, China is a communist country and communism denies religion. Automatically, the Dalai Lama is nothing for them; on the other hand he is the leader of an entire nation that’s why his reputation is controversial. Tenzin Gyasto, the 14th Dalai Lama, was born on 6July 1935 in Amdo, Tibet. Buddhist officialsRead MoreDifference Between Eastern and Western Architecture1510 Words   |  7 Pagesspeace . Architectural expression of a certain outlook on life ,cosmology , aesthetics and thus a comprehensive reflection of both the characteristics of the times is the concentrated expression of national culture . The difference between Chinese and western architectural forms , the performance of cultural differences . It reflects the difference between physicial and natural environment, social structure and morphology of the differences and the difference between the aesthetic realm . KeywordsRead MoreA Balance Approach On Eastern And Western Civilizations786 Words   |  4 Pages A balance approach on Eastern and Western civilizations ethical thoughts on how we all ought to live have different perspectives. We also have to understand that the Chinese culture is built in pure tradition and respect, therefore this society has managed to thrive for so long. Yet every culture has its faults and its own viewpoints from different influences. In fact, practical focus and closeness to pre- theoretical experiences led us to believe that situations that may cause us to protect ourRead MoreThe Impact Confucius, Gandhi, and Western Ideas had on China, Japan, and India1525 Words   |  7 PagesThe Impact Confucius, Gandhi, and Western Ideas had on China, Japan, and India ‘The future depends on what you do today’(Gandhi). In Japan, China, and India each country was faced with similar opportunities, and chose a different path that has impacted their future, setting them aside from one another. When Western countries came into China, India, and Japan, each country reacted differently to the Western ideas that these foreigners brought which would then change the culture. Japan and ChinaRead MoreA Community That Effects The Lifestyle Of The Elderly Essay1186 Words   |  5 Pagesthat people from across the world are looking into, and hoping to better the lives of those effected. â€Å"Aging isn’t just a biological process — it’s also very much a HYPERLINK http://isdpr.org/isdpr/publication/journal/25/1996-07-25-01-03.pdfcultural one.† ( HYPERLINK http://www.huffingtonpost.comwww.huffingtonpost.com) This paper will discuss the different aspects of a community that effects the lifestyle of the elderly community in different parts of the world. Religion, tradition, and law are threeRead MoreThe Discipline of Chinese Painting: An Internal Reflection of Life Art1548 Words   |  7 Pagescomes into contact with a Chinese painting, the style is almost instantly recognizable. The attention to detail, craftsmanship, and vast depictions of elaborate landscapes appear to pay homage to mother earth in an attempt to reach a state of eternal balance with nature and life. Before this equilibrium could be achieved, one must attain internal discipline. This was required before one began mastering their brushwork in Chinese culture. In Mai Mai Sze’s â€Å"The Way of Chinese Painting,† 1959, New York:Read MoreModernizing China Essay588 Words   |  3 Pagessystems that have been given rise to in China are religions thought out for thousands of years. All of them are different from each other, but also interlaced. Many scholars and thinkers spent a whole life devoted to further developing a way of thinking. Certain religions a take small part from others, and in the case of Neo- Confucianism, it takes whole parts and fuses them together. Chinese people in history have shown their devotion to religion. They have also shown their lack of interest inRead MoreThe Basic Values Of Confucianism Essay1154 Words   |  5 PagesMany Asian cultures have religions that are deep rooted, which date back thousands of years. Although Confucius was Chinese, Confucianism has been practiced throughout all of Asia. In Korea, many of the practices when it comes to aging is based on the Confucian value of Filial Piety. â€Å"In Confucian philosophy, filial piety is a virtue of respect for one s parents, elders, and ancestors† CITATION Wik16 l 1033 (Filial piety, n.d.). This is one of the three basic values of Confucianism, but often it

The Transformation Process Of Starbucks - 1768 Words

Transformation Process of Starbucks Since its inception in 1971, Starbucks has been dedicated to selling the best quality coffee to customers. What was once just a store located in Downtown Seattle’s Pike Place Market has grown into a worldwide sensation. The name, â€Å"Starbucks,† stems from a character in Herman Melville’s American classic â€Å"Moby Dick† (Allison). The character, named Starbuck, was a mate who traveled the world and was a coffee lover, essentially representing the company’s goal: serving exotic coffees to those who enjoy them. In 2012, Starbucks sourced 545 pounds of coffee from twenty-nine countries total (Best). With almost thirty countries and half a billion pounds, Starbucks is sure to deliver what they promise with exotic coffees. The coffee giant has even created its own environment and has proven to be influential in this factor. Through the company’s mission and values, almost all products and packaging are made with effort with recycled goods and reduced waste. A distinct cultural artifact in their retail stores is their language use of cup sizes. Starbucks coins distinguishing terms, replacing â€Å"small, medium, large, and extra-large† with â€Å"tall, grande, venti, and trenta.† As a result of these words with Italian origin, it adds to the company’s perception of being a more luxurious coffee shop. And with luxury, comes great customer service, which has been implemented through Starbucks’s continuous efforts to personalize customer experience. A few yearsShow MoreRelatedStarbuckss Strategic Initiatives At Starbucks1243 Words   |  5 Pagesand what they once were, a small entrepreneurial company, the chairman, president and chief executive officer of Starbucks, Howard Schultz, launched a transformation plan, which included focusing on the customer while still achieving value for the shareholders. In January 2008, Starbucks released a statement regarding t he strategic initiatives planned to accomplish just that (Starbucks announces strategic initiatives to increase shareholder value; chairman Howard Shultz returns as CEO, 2008). In theRead MoreHoward Schultz, Owner Of The Starbucks Corporation1704 Words   |  7 PagesHoward Schultz, owner of the Starbucks Corporation, is well known in the coffee industry today as an innovating contemporary leader. Schultz began his career with the Starbucks Corporation working in the operations department for 5 years. He purchased the company in 1987, and assumed responsibility as CEO, chairman, and later as chief global strategist. Under Shultz’s leadership, Starbucks grew from 17 coffee shops to 4,000 stores rapidly and then he led the unrivaled Corporation into internationalRead MoreContemporary Business Leader H. Schultz. Howard Schultz,1711 Words   |  7 PagesContemporary Business Leader H. Schultz Howard Schultz, owner of the Starbucks Corporation, is well known in the coffee industry today as an innovating contemporary leader. Schultz began his career with the Starbucks Corporation working in the operations department for 5 years. He purchased the company in 1987, and assumed responsibility as CEO, chairman, and later as a chief global strategist. Under Shultz’s leadership, Starbucks grew from 17 coffee shops to 4,000 stores rapidly and then he led theRead MoreStrategic and Financial Planning1336 Words   |  5 Pagesdifferent focuses they have and their distinctive nature. Nonetheless, strategic planning and financial planning consist of two major links that have significant impacts on the approaches managers take in the overall planning process. While strategic planning is regarded as the process of determining the direction, objectives, and the achievement of the goals of an organization or business, financial planning is described as the approach towards the mana gement of an organizations finances in methods thatRead MoreOperations Management Report . . Module Title: Operations900 Words   |  4 PagesStudent Number: 1404100 â€Æ' Executive Summary This report will examine the â€Æ' Contents 1. Introduction 2. Analysis and Discussion of Strategic Business Focus 2.1. Input – Transformation – Output Model 2.2. Five Operations Performance Objectives 3. Identification and Discussion of Operation Processes 3.1. Inputs 3.2. Core Process Type 3.3. Outputs 3.4. Flows 3.5. Physical Layout 4. Identification and Discussion of Key Operations Management 5. Recommendation of Sustainable Strategy 6. Conclusion’Read MoreStarbucks Supply Chain1400 Words   |  6 PagesStarbucks Starbucks Corporation is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries, including 12,781 in the United States, 1,241 in Canada, 1,062 in Japan, 976 in Great Britain and 645 in China. 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Sustainability & Social Considerations

Question: Describe and critically evaluate the initiatives undertaken by the case organisation to address environmental and/or social issues and the impact on supply chain operations. You are also required to provide recommendations for the organisation for a more effective sustainable supply chain. Answer: Introduction In the modern era, the advent of globalisation is considered to be one of the most of important concept for majority of the companies and for their development. It has also notified that with the advent of globalisation the competition within the business environment has been raised. Modern customers are now focusing towards receiving sustainable products as well as services from their preferred companies. In order to attract majority of the customers towards them, the companies are now paying utmost attention towards enhancing their operational process. In order to enhance their operational process majority of the companies are now paying attention towards the attaining sustainable growth (Verbeke, Vanhonacker, Sioen, Van Camp De Henauw, S., 2007). In order to attain sustainable growth in their operational process, most of the companies are now focusing towards conducting various CSR activities for enhancing their operational process. It has also noted that in the recent scenario majority of the companies has initiated to take proper initiatives towards focusing social consideration by reducing the pollution level (Giovannucci and Ponte, 2005). Majority of the environmental scientist are identified that the conduction of environmental pollution has been caused due to the lack of operational efficiencies within the organisation. Therefore, while managing sustainable working environment, the companies are focusing towards their supply chain management process. Simultaneously, in this particular study the main focus has been paid towards Starbucks, which is considered as one of the most famous coffee house around the world (Clift, 2007). The prime intention of the study is to highlights about the Supply Chain Management (SCM) process applied by Starbucks. Correspondingly, it also paid attention towards highlighting the sustainable initiatives adopted by Starbucks for attaining success. On the other hand, Starbucks is also paid utmost attention towards assessing the issues associated with the supply chain management process and its impact over the companys overall process. Description of the Sustainability Initiatives taken by Starbucks Starbucks is considered one of the famous global Coffee Companies that mainly deals in providing coffee delivery services. Likewise other global fast food retail chain based outlet, Starbucks has also expand its business outlets within various parts of the world. Starbucks is a coffee company not only serves its customers with high quality coffee but it also provides a great ambience for its customers (Dauvergne Lister, 2012). Moreover, in order to provide proper as well as adequate services to its customers the company has decided to bring large sets of changes in their operational process. In order to manage the quality of the products the company has decided to adopt new programme as well as practices it in its operational process. The adoption of Coffee and Farmer Equity (C.A.F.E.) practice programme is a primary approach of the company towards the sustainable development. The prime reason behind the adoption of this particular strategy is to enhance the product quality (Simpson , Power and Samson, 2007). Apart from this, the adoption of C.A.F.E. practice programme is also useful in managing economic development, environmental leadership as well as social development within the organisation. Apart from this, C.A.F.E. practice programme is also useful in maintaining economic transparency, social development through managing the quality of the product. This particular programmes are mainly includes the suppliers of the coffee and provide ranking system to them. This particular ranking system will enhances the quality of the products. Besides, it also enhances the activities of the company towards corporate social responsibility (CSR) for attaining sustainable development (Carter and Rogers, 2008). It has also notified that people belonging to that particular era are forcing majority of the companies, especially food production companies to paid utmost attention towards performing their social responsibility. This is quite beneficial for the Starbucks to add various advantages in their operational process. Apart from this, the company has adopted various other strategies related with sustainable approach and gain huge profitability in its business process. Apart from this, the recycling process along with waste reduction approach has also adopted by Starbucks during its working tenure. The waste reduction process is mainly recognised as an important strategy that could enable the company to attain huge success in their operational process (Reed and Wilkinson, 2005). Apart from this, recently the company is also paying attention towards converting the energy for reducing the carbon footprint. The outlets of the Starbucks are primarily responsible for creating carbon footprint up to 80%, which reduces the energy efficiencies in a systematic manner. With the implementation of energy efficiency practices majority of the company will be able to contribute in the sustainable development. Along with energy efficiency the water conservation is also played an important role behind developing the overall profit of the company (Seuring and Mller, 2008). It has also notified that Starbucks is not paying attention towards enhancing their operational strategies through unsustainable manner, but recently it has also paid heed upon sustainable development. Starbucks has also focuses towards enhancing their community based services for contributing towards the development within the society. In this regards, as a CSR activities the company has launched Planet Green Game, which is noted to be prime instant of the CSR related activities. With the help of Urban Coffee Opportunities the improvement in the employment condition has also been increased. It has also notified that through this particular process the discrimination that mainly observed will be performed efficiently (Blowfield, 2003). In the supply chain management process the sustainable approach has been involved by the Starbucks. Starbucks mainly performed their SCM process as per intentional basis for maintaining the overall quality of its coffee and other food products. Therefore, in this regard, the company has performed the fair trade system by introducing various programmes associated with community projects as well as farmer loan system. Apart from the advent of technical agronomic supports, organic as well as shades grown are also considered as one of the most important aspects (Perez-Aleman and Sandilands, 2008). Assessment of the issues and impact on the supply chain Issues in Starbucks Supply Chain Cost Delivering great coffee is quite hard, because it necessitates a strong supply chain. In order to maintain quality coffee with reasonable cost, Starbucks has to face pressure from rivals and the local government. Starbucks is popular for its premium quality, where other organisations such as Biggby and Kroger provides cheaper coffee or similar products with low cost. Starbucks can possibly lose customers owing to high prices of its products. Nevertheless, Starbucks provides quality coffee products which sophisticated in-store environment for extensive variety of customers (Krikorian, 2014). Sustainability Moreover, sustainability is another issue faced by Starbucks. The company uses considerable amount of water in order to clean the machineries such as coffee blenders and coffee makers and the raw met arils. Nevertheless, the organisation has made significant improvement in minimising water consumption in recent times. By applying high pressure to clean the coffee blender, rather than tap water, Starbucks can minimise the degree of water utilisation (McKinsey Company, 2016). Single Logistics System Starbucks have streamlined logistically across six continents. The raw materials are housed in regional distribution centres. There are five large distribution centres in the US among them two are possessed by the organisation itself, and other three are controlled by third party logistics organisation. With respect to foreign distribution, there are two large centres in Europe and two in Asia, which is run by Third Party Logistics Company. Starbucks require to constantly evaluate the effectiveness of the logistic system in order to maintain supply chain efficiency. There are four key aspects which required to be considered by Starbucks in order to maintain supply chain performance such as safe and secure operation, on time delivery of products, complete end-to-end supply chain expenses and enterprise saving (Starbucks Corporation, 2016). Green Supply Chain Starbucks attempts to balance supply chain demand with green and sustainable business practices, which comprise maintaining quality while purchasing sensibly grown and morally traded coffee. The organisational effort comprise responsible coffee purchasing, delivering farmer support services, farmer loan facilities and green conservation. The organisation also sets corporate social responsibility standards for the suppliers and cooperate with them in order to enhance the business practices. If issues appear with the suppliers, Starbucks stop doing business with them unless the issues are solved. In the year 2015, Starbucks has accomplished a landmark of 99% morally sourced coffee by its association with Conservation International, a US non-profit environmental institution. It is the outcome of Starbucks embed sustainable practices in sourcing structure (Starbucks Corporation. 2016). Globalisation One of the key issues facing by Starbucks is the minimisation of supply vain expenses. In order to satisfy the price expectations of customers, Starbucks require to relocate production to low cost nations. However, having international suppliers contributes significantly to the complexity which appears from lengthy delivery lead times. Most customers in various nations, not only prefer affordable prices, but also want the product on time (Geereddy, 2013). Customers Preferences The international supply chain is complex which is facilitated by content changing of customers preferences. Customers always put pressures on organisations to come up with new product or services. Innovation is vital for any organisation since it permits them to remain competitive in the industry, however it also bring challenge to the supply chain. In order to enhance the product performance, Starbucks need to redesign the supply network and satisfy the customers demand (University Alliance, 2016). Supplier Relationship Management It is equally vital for Starbucks to create, comprehend and follow commonly agreed principles to better understand existing performance and opportunities for development. At times, the differences in values, cultures and objectives create issues between the organisation and the suppliers which result in wastes of time and effort. In order to make the supply chain performance better, there is need to have trust between the business associates and to have better supplier and partners relationships (Berrios, 2014). Impact of the Issues on Supply Chain Economic Sensitivity Starbucks carved itself in the supreme quality segment in coffee industry which is characterised by high number sellers. The supply chain activity selected by Starbucks make the company to high priced premium products to the customers. Such market segment is favourable during economic growth and prosperity. However, Starbucks will face issues when economic face downturn or household income reduces.it will make customers to switch to low price alternatives. For example, Starbucks has faced a net loss during the economic recession of 2009. Its share performance fallen hand-in-hand with customer confidence during recessionary periods. During that time, many US consumers changed towards inexpensive substitutes, such as instant coffee and other inexpensive brand such as Dunkin. Other coffee making companies for example, Folgers and Nestle did well constantly during recessionary periods (Cooke, 2010). Coffee Price Coffee price volatility is another issue which can impact on the supply chain of Starbucks, even if the company hedge against price hikes. The movement of price and direction. Can influence on operational expenses of the organisation along with the profit margins. There are many aspects which lead to increase in coffee prices. For example, most of the coffee products for the company are sourced from South American and Asian nations. Instability in the national political environment in these nations can certainly impact on the coffee prices. Similarly, weak crop yield owing to weather can also increase the rate of coffee, depending on the level of damage (Benzaken, 2007). International Expansion Barriers International substitutes prevent Starbucks from obtaining strong market share. For instance, in Indian market Starbucks have associated with Tata group, with the anticipation of securing a stable supply chain in that market. Nevertheless, the middle income group consumers have not grown rapidly to accommodate the expenses of Starbucks products. There many customers who live on the money which is equivalent to one coffee product of Starbucks. On the other hand, the small tea vendors are more preferred by Indian masses who can effectively provide tea or coffee for only a portion of Starbucks product offering (Kasireddy et. al., 2012). Recommendations From the overall analysis, certain recommendations can be made with regard to the topic of the study which directly links with the manner in which the company can be able to conduct its business efficiently within the market. Starbucks as all known is one of the most widely recognised companies in the present day era. It can be termed as a market leader of the global coffee chain industry. However, there certain specific issues that has been identified in this particular study with regard to the operations of the company within the global marketplace. Correspondingly, it can be seen that the management of Starbucks has been dealing with key issues relevant to the environmental concerns along with the issues of logistics at large. In this context, certain key approaches can be identified with which the management of the company can be able to deal with the issues identified in social and environmental domain of the business along with reducing the issues of logistics associated with t he overall unit at large. Though Starbucks has been seeking to conduct its business operations mainly in a socially and environmentally responsible manner, still there are certain key issues that the management will need to overcome. In this regard, the management of the company will need to make sure that it is assuring maximum depth in the internal control of the business further ensuring that each of the business processes is not harming the overall environment and community in which conduct its business in. The company must also involve itself in new initiatives and campaigns regarding social responsibility and a step towards contributing positively to the external environment altogether. This can be done by the management of the company with regard to contributing to the community with regard to its pillars of social responsibility that further includes Community, Ethical Sourcing, and the Environment altogether. The company must need to ensure to ensure hygiene and nutritional value of the food or beverage that it is being offering to the customers in the market (Catka, 2004). This is also one of the primary means through which Starbucks could be able to attain its social and environmental goal to a considerable extent. This aspect will one way or the other will lead to the overall establishment of the CSR of the business. It can also be recommended that the company will need to improve its logistics operations as well as a part of its home delivery services in various markets of the world. This can be done by the management of the company through aligning business operations with some of the most notable logistics companies in various parts of the world. This will add to the service efficiency of the company (Dolcemascolo, 2006). It must also be depicted that the management of the company can be able to improve its overall supply chain management within the global marketplace since it relates with the service efficiency of the business in the long run. Hence, it is apparent that with these approaches, the management of the company can indeed be able to meet the demands of the customers in the most efficient manner altogether. Conclusion By reviewing the overall study, it could be identified that the Starbucks is one of the most famous coffee company around the world. The company is highly focusing towards enhancing its supply chain management process for gaining adequate prominences within the industry. In the global coffee market, the reports analysis over the respective industry the environmental pollution is considered to be a major issue for the company. In order to reduce the impact of global warming as well as carbon foot print the Starbucks has paid utmost attention towards its strategic development. In order to bring the strategic development the company is paying attention towards the sustainable development. The sustainable development has been able to reduce the impact of carbon footprint over the human supply chain management process of the company. Recently, the supply chain management of the company is intended to adopt the sustainable process for developing the sustainable approach within the organisa tion. The adaption of C.A.F.E. practice programme has also includes the suppliers of sustainable development and gain huge attention regarding the energy efficiency. Through the energy efficiency the company has also able to highlights the positive way that could enable them to reduce the environmental pollution. The carbon footprint reduction as well as water conservation is a part of the waste management and waste reduction process. In this regard, the waste management as well as waste reduction is also played an important part of recycling process. Therefore, it could also conclude that recycling process is important for achieving sustainable development efficiently. References Benzaken, T. S., 2007. Starbucks Responsible Sourcing: Social Guidelines From The Farm To The Coffeeshop. Berrios, D., 2014. Challenges in Supply Chain Management. University of Wisconsin System. Blowfield, M., 2003. Ethical supply chains in the cocoa, coffee and tea industries, Greener Management International, vol. 2003, no. 43, pp.14-24. Carter, C.R. and Rogers, D.S., 2008. A framework of sustainable supply chain management: moving toward new theory, International Journal of Physical Distribution Logistics Management, vol. 38, no. 5, pp.360-387. Catka, P. 2004. Implementing Effective Corporate Social Responsibility and Corporate Governance: A Framework. BSI British Standards Institution. Clift, R., 2007. Climate change and energy policy: the importance of sustainability arguments, Energy, vol. 32, no. 4, pp.262-268. Cooke, J. A., 2010. From bean to cup: How Starbucks transformed its supply chain. Dauvergne, P. Lister, J., 2012. Big brand sustainability: Governance prospects and environmental limits, Global Environmental Change, vol. 22, no. 1, pp.36-45. Dolcemascolo, D. 2006. Improving the Extended Value Stream: Lean for the Entire Supply Chain. CRC Press. Geereddy, N., 2013. Strategic Analysis Of Starbucks Corporation. Giovannucci, D. and Ponte, S., 2005. Standards as a new form of social contract? Sustainability initiatives in the coffee industry, Food Policy, vol. 30, no. 3, pp.284-301. Kasireddy, P., et. al., 2012. Starbucks Coffee Distribution Network. Krikorian, M., 2014. Business overview: Why Starbucks deserves your attention. Market Realist. McKinsey Company, 2016. The challenges ahead for supply chains: McKinsey Global Survey results. Perez-Aleman, P. and Sandilands, M., 2008. Building value at the top and the bottom of the global supply chain: MNC-NGO partnerships, California Management Review, vol. 51, no.1, pp.24-49. Reed, R.G. and Wilkinson, S.J., 2005. The increasing importance of sustainability for building ownership, Journal of Corporate Real Estate, vol. 7, no. 4, pp.339-350. Seuring, S. and Mller, M., 2008. From a literature review to a conceptual framework for sustainable supply chain management, Journal of Cleaner Production, Vol. 16, No. 15, pp.1699-1710.

Marketing Mix in Target Market

Question: Discuss about the Marketing Mix in Target Market. Answer: Introduction Marketing a business is all about satisfying the needs of the target market. Huang and Sarigll (2014), states that the four critical items, important for any business, are Product, Price, Place, and Promotion. These four elements vary according the control in creating the marketing mix, which will attract the consumers to the business. This article examines the marketing mix of Myer, which is one of the largest departmental stores in Australia in their target market segment, international buyers. After the brand merged with the Coles group in 1985, the brand had suffered numerous poorly executed strategies, however now Myer has been able to mark their brand at a high level accompanied by their marketing mix and new strategies to the domestic and international buyers. 4Ps of Marketing Mix Product The first element of marketing mix is Product, which refers to the services and goods the business offers to its consumers. There are other elements as well, which are associated with this factor are packaging, quality, brand, labels, customer services after the sales etc (De Mooij 2013). Thus, the product is a bundle of provided services to the consumers. Myer retails a vast range of products across mens, womens, and childrens clothing lines, accessories and footwear, homewares, fragrance and cosmetics, toys, bedding, furniture, confectionary and food, stationary and books and travel products (Myer.com.au. 2017). In order to target the international buyer market, Myer has introduced several programs, such as the discount card and gratitude reward card system consisting four levels Standard, Silver, Gold, Platinum. The discount card has offered the credit of 1 point per $1 spend up to $2500 per year, 1.5 point per $1 spend $2500 to $5000 per year and 2 points per $1 for spending more than $5000 per year. After gaining the points the customers can receive gift cards, store cards or Myer Visa card. Myer treats their regular customers specially by providing them discounts, samples of their products, free copy of their magazine Myer Emporium and offers like gift with purchase in every quarter. They have these facilities for the online customers as well. It was stated in their report, published in 2010, that they have more than five million cards in transmission. Price For the International buyers Myer have launched a bunch of products offering a huge range of quality goods at highly competitive charges, familiar services, and additional benefits comprising of the Myer one loyalty program, paying with the CommBank Award points and Myer Visa Card. In comparison to other retail stores Myer has often offered cheaper prices in both their stores and websites. Myer also offers numbers of offer only for the online customers, which is effectual for their international target market. The organization also offers special negotiated price available for their selected consumers under special conditions like corporate rate, membership offer etc. The discount offer, Myer provide, is sometimes offer more than money like another voucher or discount coupon or loyalty points. The International buyers are profited by their online website myer.com.au that has exclusive offers valid online only or selling products below the cost (Helm and Gritsch 2014). However, the My er stores will not have the offers valid and the store price will not match those prices. Polonsky et al. (2015) shows that, the international market is one of the potential market segments for the retail store; therefore Myer has promoted their online website through several means such as facebook and other social media sites. Myer also launched and online site for shopping based on Hong Kong, which is now closed down. The organization has continued operating their only site myer.com.au, which is based in Melbourne. Place Targeting the international market is a little difficult, as most of the trade is done online and through the official website of Myer. Datta, Ailawadi and Heerde (2016) states that, nowadays shopping habits of consumers are changing and they are increasingly being online and looking for online offers. However, Myer has launched a different website named myfind.com, but that closed down after a while. Myer has promoted their official website online. The store locations of Myer have also attracted the international visitors and the buyer market. It has stores in all the six states of Australia and in the Capital Territory. The stores are well maintained and customized buyers for the consumers. According to Boon, B.T.L and Liang (2015), the international shopping has increased this much in recent times for the retailer, a recent study showed that the retailers are enjoying higher margins for the international groups hence Myer has started several online offers for their international m arket and trying to seize the break in the international market. Promotion When the target market is international, the retailers had to come up with innovative advertizing and promotional strategies (Hanssens et al. 2014). Last 2014 Myer has dropped their decade long slogan is my store and introduced a new one find wonderful for the large rebranding of marketing including advertizing campaign with famous actress Tilda Cobham Hervey. This promotional strategy refreshed the brand value of Myer and made its focus a lot younger in the international market. Myer has its promotion going on in the social media sites as well. In order to reach the international market, Myer has started more promotion online and planning to add French Connection UK, Nine West and Seed to the brands. Recommendations There are few strategies that can be adopted for the international market. As the international market costs more than the domestic ones, the brand should plan their business deals with banks and other services strategically, so the currency exchange process becomes easier. The overseas goals need to be well defined and the target market as well. Several times language and cultural differences becomes barrier for the business deals, so the brand should choose their employees carefully. In terms of sending overseas products the customs and border operation work should be integral and the promotional strategies need to be more distinct. Reference List Boon, B.T.L. and Liang, T.W., 2015. Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 474-474). Springer International Publishing. Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2016. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?.Journal of Marketing. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Myer.com.au. (2017). Myer. [online] Available at: https://www.myer.com.au/ [Accessed 18 Jan. 2017]. Polonsky, M.J., Carlson, L., Grove, S. and Kangun, N., 2015. International environmental marketing claims: Real change or simple posturing?. InProceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference(pp. 136-137). Springer International Publishing.