Advertising: Influencing Our Youth

Our Youth Ann-smoking commercials and anti-testing and driving campaigns are all over teen television stations. However, behind the scenes, are big name cigarette and alcohol companies targeting youth? Many people see the effect of this targeting, teens drinking and smoking, underage, because it looks glamorous. As a matter of fact advertising may be responsible for nearly 30% of alcohol and tobacco use In young teenagers (Strasbourg). What you don't think about is the cause; what is the reason that these big companies target young teens?Companies target youth for many seasons, but the mall two reasons are accessibility and vulnerability; these targets have a lasting a devastating effect. The celestially ties In to the cause because teens are always on their phones or computer. It is no lie that teens spend hours on their mobile devices a day, always scrolling through twitter, faceable, or playing a game. However, many teenagers have no Idea that big name tobacco and alcohol companie s are strategically placing ads so that they will see them.The average annual number of alcohol ads seen by youth watching television increased from 217 in 2001 to 366 in 2009, approximately one alcohol ad per day (â€Å"Youth Exposure to Alcohol Ads on TV Growing Faster than Adults†). Students will spend about 18,000 hours in front of the television before they graduate (Strasbourg). The Center on Alcohol Marketing and Youth at Georgetown university has found that between 2001 and 2005, youth exposure to alcohol advertising on television in the U. S. Increased by 41% (â€Å"Alcohol Advertising and Youth†).Alcohol companies spend nearly $2 billion every year on advertising between 2001 and 2007, there were more than 2 million television ads and 20,000 magazine ads for alcoholic products (â€Å"Alcohol Advertising and Youth (Position Paper) APP Policies APP†). Although TV may be an obvious pin-point for marketers, another strategic place for marketing Is in conve nience stores. A 2001 study found that nearly 23 percent of the stores monitored had cigarettes placed within six inches of candy (â€Å"How the Tobacco Industry Targets Youth†).Teenagers see more ads than we think. They see them walking down the street on a billboard. On TV when their show Is on a break, and in magazines. Teenagers not only lots of ads, but the same ones over and ever. Companies don't Just place one ad per television show. They place an ad every commercial break. They may not realize it, but their subconscious mind remembers all the advertising when an opportunity to drink or smoke presents itself. Especially when you add in the repetition factor.Companies are spending loads of money annually to get their product In the eye of the public. However, the placement of their ads is all wrong; they are advertising on channels that teenagers watch and magazines that are read by young adults; such as MET and People Magazine. The accessibility of teenagers combined w ith ad placement and repetition can lead to shaping behavior for when they are adults. Behavior such as alcoholism and Vulnerability is another reason big companies target youth; many teenagers see advertisements featuring their role model or favorite celebrity.Companies use celebrities to promote their product, to seem more relatable to the younger ages, this presents a problem because â€Å"young fans are more likely to try drugs if they see their idol do it† (Brays). However there is a more scientific explanation for teenagers falling for these companies advertisements. A young teen brain's impulse control has not fully developed, however â€Å"its reward circuitry is not only ready to go, it is on overdrive† (Barbarians. Org).This could explain why â€Å"the percentage of teenagers who try an illicit substance more than doubles between 8th and 12th grades, from 21. 4 percent to 48. 2 percent, according to the National Institute on Drug Abuse† (Barbarians. Or g). One study found that for each dollar the alcohol industry spends on youth advertising, young people drink 3% more each month. Teens who start drinking and smoking in the early years of their adulthood are more likely to untie these habits for years. Alcohol also impairs Judgment.It can lead teens to put themselves in situations where they are vulnerable; situations like walking home from a party late at night, driving home drunk, or passing out in a crowded area when there are other inebriated teens (â€Å"Understand the Risks of Alcohol to Young People†). Drinking frequently at a young age is also linked to an increased risk of developing alcohol dependence in young adulthood. Regularly drinking in later life can lead to cancer, stroke, heart disease and infertility (â€Å"Understand the Risks of Alcohol to Young People†).The lasting effects on these teens is that binge drinking before the brain is developed changes the brain (Barbarians. Org). A study researched by the APP in 2006 found a direct correlation between the amount of exposure to alcohol advertising on billboards, radio, television, and newspapers with higher levels of drinking and a larger increase in drinking over time with youth 15-26 years old (Alcohol Advertising and Youth). The APP is â€Å"The American Academy of Family Physicians†, the national association of family doctors. It is one of the largest national medical organizations tit more than 115,900 members in 50 states.Ultimately the effect is great, annually, about 5,000 people under age 21 die from alcohol-related injuries involving underage drinking (â€Å"Consequences of Underage Drinking†). Underage drinking can cause a range of physical consequences, from hangovers to death from alcohol poisoning, it also can be linked to smoking. Every day, another 1,500 kids become daily smokers, and one-third of them will die prematurely as a result of getting hooked. Youth who don't smoke very often can suffer t he adverse effects of addiction (â€Å"Health Effects of Tobacco'). 0% of teenagers who smoke daily have tried to quit and failed, about 2/3 of teen smokers say they want to quit smoking (â€Å"Health Effects of Tobacco') . 70% say they would not have started if they could choose again (â€Å"Health Effects of Tobacco'). Many teens subconsciously fall victim to the advertising that companies use to draw them in. Smoking is highly addictive, and for most teens once they start they can't stop. All it takes is one try, and they can get hooked for the rest of their lives; yet another factor that shows teens vulnerability.As for alcohol, it may not be as independent charity that â€Å"provides people with evidence-based information about alcohol and work alongside the medical community' shows some effects of underage drinking (â€Å"About Us†). They show that underage drinking can cause liver failure, stunting brain development, and leading to binge drinking (â€Å"Understand the Risks of Even though teenagers are considered young adults and even some as full adults, their brain is not yet developed fully. Alcohol and tobacco companies target these young, underdeveloped teens to make more sales, when in fact, it is ruining many lives.Even with prevention and parental controls to prevent them from seeing alcohol ads, it is still everywhere, sports games, magazines, billboards. Companies target young kids mainly because of their underdeveloped minds and impulse control. They will be more likely to want to try that product that other potential advertising age groups. The lasting effect of these companies targeting young teens is great, and it causes many problems. Many people don't realize the effect that advertising has on young teens; who are not mentally capable of making knowledgeable decisions..

Skills Necessary For Successful Collaboration Education Essay

Travel to the Assignments and Activities subdivision of the Topic Collaboration, Consultation, and Co-Teaching in the MyEducationLab for your class, and finish the activity entitled Understanding Collaboration. 1. Name three of import accomplishments necessary for successful coaction. Effective interpersonal communicating is one of the most of import accomplishments of coaction which is the ability to be empathetic, echt, positive, unfastened, clear, and self-asserting. Verbal and gestural communicating accomplishments can be developed by persons through preparation and pattern. The 2nd accomplishment necessary for synergistic teaming is function elucidation. Role elucidation means each member of a squad must understand his or her ain function and duties and those of other members. It is really critical to cognize your functions and duties. The Third accomplishment involved is synergistic teaming related to adult larning. This accomplishment involves being an effectual squad members who can function let go of to other members by learning them about basic processs and patterns associated with their profession. Educating and tilting from others grownups you develop core accomplishments necessary for implementing the best incorporate educational schemes for pupils. 2. Why is cultural competency of import to successful coaction? Cultural competency gives you the chance to be cognizant of one ‘s ain attitudes, values, prejudices, and stereotypes cultural minorities and non-minorities. Understanding the impact of ethic or non-ethnic diverseness can impact the interaction among professional squad members every bit good as among the pupils and households. 3. Harmonizing to the article, what are some of import stairss for successful collaborative meetings? Successful stairss for collaborative meetings are: 1. Designate a squad leader and do certain all individual involved are notified of the meeting clip and topographic point. 2. Introduce all squad members and province the intent of the meeting. 3. Describe, in item, the job state of affairs and let squad members to inquire inquiries for elucidation. 4. Reach consensus on a particular, mensurable, and experimental definition of the job. 5. Prioritize the jobs, if there are more than one, on the footing of the demands of the pupil and the household. 6. Determine the history and frequence of the job. 7. Discuss any old intercessions that have been attempted. 8. Brainstorm possible intercessions, promoting full squad engagement. 9. Establish processs for roll uping informations. 10. Determine how long the intercession will be applied. 11. Clarify the duty of each squad member. 12. Develop timelines for activities and schedule a follow-up meeting. 13. Measure the intercession on a regular basis with squad members and do alterations if necessary. 14. Supply advisory and collaborative aid to each member as needed. 15. Measure the squad ‘s effectivity and find whether any alterations need to be made in operating processs, squad composing, or other countries. Think about a state of affairs in which you worked collaboratively with a squad. What jobs and success did the squad have in working collaboratively? How did the squad decide the jobs? What strategies from our text could you hold employed? Working with a squad can be really disputing at times. For illustration, I played college playground ball for 4 old ages and I was selected to be team captain. So I though certain I can make this I have played ball for old ages this should be no job. Well I rapidly came to recognize I had my custodies full. I shortly became the individual that the squad looked up to so every bad move or error I made was noticed. Some of my teammates became fearful of me to which this twenty-four hours I still do non understand. I tried to demo everyone of my teammates that I wanted nil but the best of them and in everything I was making had a intent in which to hopefully do us win and make our ends. On the positive side I gained trust, and they noticed my love for the game which created long permanent friendly relationships. In my instance, all three schemes could of been used to be more effectual as a squad. Effective personal communicating involves the ability to be empathetic, echt, positive, unfa stened, and clear and self-asserting. This gives each member the ability to understand one another and remain positive in disputing state of affairss. The effectual function elucidation which means each member of my squad must understand her ain function and duties and those of other member. Therefore, everyone would experience like they had a portion in the squad and making something to make our ends and to be successful. Role release is learning basic processs and pattern. This would give each squad member a opportunity to assist a teammate in a clip of battle. Everyone can larn something from person to better your ability. Given households ‘ and pupils ‘ rights to confidentiality, what would you make in the undermentioned state of affairss? ( 1 ) Teachers are discoursing pupils and their households during tiffin in the instructor ‘s sofa. ( 2 ) You notice that the pupils ‘ records in your school are kept in an unsupervised country Keeping confidentiality is one of the most of import occupations of all instructors. Guidelines for confidentiality to protect pupils and households rights are outlined in the Family Educational Rights and Privacy Act every bit good as the Individuals with Disabilities Education Act ( Salend, 2010, p. 158 ) . In state of affairs figure one I would speak to the other instructors separately so as non to do a scene or do them experience like I am seeking to state them what to make. When speaking to them I would inquire them if they are cognizant that they are go againsting the confidentiality of the pupils and households by the things they are discoursing in the instructor ‘s sofa. I would explicate to them that as instructors we are expected to maintain information about the lives of our pupils and their households private. I would so continue to state that the lone clip this should be discussed is in a meeting that has been set up or with another instructor in private who may be sides be involved in this state of affairs. In state of affairs figure two I would inquire to put up a meeting between myself and the rule to discourse my concerns about the manner in which our pupil records are maintained. I would turn to the fact that I feel that the records of all pupils should be kept in a secure location where they are supervised in order to protect the privateness of the pupils. I would explicate that the manner in which the records are now kept that I felt like anyone could see the information whether or non they really should hold entree to them or non. I feel that this could set the school in a really vulnerable place and information could perchance acquire in the incorrect custodies. Think about several individuals you talk to on a regular basis. How do their communicating manners differ in footings of oculus contact, delay clip, word significances, facial and physical gestures, voice quality, personal infinite, and physical contact? How make these differenced affect you? How do you set your communicating manner to suit these differences? What are some other schemes you could utilize to advance effectual communicating? Harmonizing to the text edition, communicating manners and forms vary from civilization to civilization and things such as â€Å" oculus contact, delay clip, word significances, facial and physical gestures, voice quality and tone, personal infinite, and physical contact have different significances and intents in assorted civilizations † ( Salend, 2010, p. 166 ) . The people that I talk to on a day-to-day footing include my coworkers, schoolmates, friends, and professors. One of my coworkers is really ill-mannered and likes to do everyone around him feel like he is better than they are. When he comes around I try to happen other things to make to avoid being in the same room with him. I find that when looking about I am non the lone 1 that does this several of my other colleagues seem to be making the same thing. Most of my other coworkers on the other manus are really nice, merriment, work oriented, and are truly fun to be around which makes my occupation for the most portio n a merriment topographic point to be. When pass oning with these persons I tend to be more confident than when pass oning with the 1 that is so ill-mannered. One manner that I think I could advance effectual communicating between myself and my rude coworker is by naming him on the phone and inquiring inquiries alternatively of inquiring them in individual. By taking the face to confront contact he would non hold rather the same chance to do you experience below him as he has in individual. Chapter 5 How are individuals with disablements and those from assorted cultural and lingual backgrounds pictured in books, telecasting shows, films, and sketchs? How make these portraitures affect you and your pupils ‘ apprehension and credence of single differences? How does your text edition suggest you approach the undertaking of learning credence? There are really few books, telecasting shows, films or sketchs that portray persons with disablements or people from different civilizations and lingual backgrounds in positive ways. Most of these show these persons in a negative, and disrespectful manner, and are frequently times doing merriment of them. Children seem to finally desire to believe everything they see on Television or read in books. Therefore kids who view these negative portraitures of persons with disablements and different cultural and lingual backgrounds are really likely to see them negatively in the existent universe. This frequently times creates jobs with their credence of these persons. As instructors, making a positive schoolroom that promotes credence of everyone is really of import. To make this, utilize friendship activities including books, concerted academic and nonacademic games, and larning centres to set up an environment that supports friendly relationships. ( Salend, 2010, p. 204 ) . Some of the m ost of import factors for instructors in doing pupils successful in understanding the differences in other people include: sing everyone as capable persons with alone personalities, qualities, likes, disfavors, strengths, and challenges ; advancing the position that similarities and differences are natural and positive and that we all benefit from diverseness and accepting and understanding single differences ; furthering sensitiveness instead than understanding ; supplying information, direct contact, and experiences that portion of import information about and counter stereotyped positions of others perceived as different ; and prosecuting in actions that support others such as composing positive remarks about your schoolmates ( Salend, 2010, p. 178-179 ) . Think ( and react in composing ) about how you would react to the undermentioned state of affairss: Students are stating anti-Semetic gags ; utilizing footings such as Indian giver ; miming a pupil ‘s speech pattern ; denying their racial, cultural, or spiritual individualities ; badgering a male pupil who liked to run up. These are all state of affairss that will be uncomfortable and sometimes hard to cover with. In these state of affairss I would wish to utilize the illustration from chapter 1 in which we would hold a community meeting in the schoolroom and discourse the job that has come up without naming anyone out or directing attending to anyone in peculiar. I would wish to hold the pupils discourse what happened and why it was incorrect and what they thing should be done to rectify the state of affairs. I think doing the pupils a portion of the solution helps them understand precisely what happened and why it should ne'er go on once more. It besides lets them portion how they would experience if it was done to them and hear and understand how other people would experience if it was done to them. I would so show my sentiments on these phrases or remarks and explain to my pupils why these remarks are unacceptable and should non be used. Some of the illustrations that the book provides for covering with insensitive and intolerant behaviours and remarks are utilizing attitude altering assessment instruments, cognition of single differences investigations, observations, sociograms, learning about friendly relationships, learning societal accomplishments, and utilizing activities that develop societal accomplishments and promote communicating among pupils. ( Salend, 2010, p.207 ) . Think about a state of affairs in which you were stereotyped. What factors contributed to that stereotype? How did it do you experience? How did it impact the result of the state of affairs? Think about a state of affairs in which you stereotyped person. What factors contributed to that stereotype? How did it do you experience? What would you make otherwise? I would hold to state factors that contribute to any stereotype start with prejudgment no affair if it is positive of negative. While playing softball everyone usage to state that we get the free drives because all the instructors like us because we were jocks. I felt unhappy, sad, fearful, a had alot of different emotions all running at the same clip. These emotions kept me from making my full potency because I feared what others were stating about me and frequently times what they were traveling to make to me. I made a Prejudgment or an overview about the features of members in the set, based on an image ( frequently incorrectly ) about what people in that group were like until I became friends with several of them. I felt atrocious for judging this group and allowing myself have a negative image of the people that were involved in this atom group. I try to ne'er prejudge anyone and ever seek to give them a just chance to show themselves and be who they are. God made everyone diffe rent so therefore we should esteem everyone no affair of colour, societal position, group etc. Chapter 6 Travel to the Assignments and Activities subdivision of the Subject: Passage Planning in the MyEducationLab for your class, and finish the activity entitled The Transition Plan Document to larn more about developing the ITP. 1. What are the of import constituents of the Individual Transition Plan ( ITP ) papers? The ITP planning squads should utilize person-/student-centered planning processes that focal point on the strengths, penchants, and cultural and gender-related positions of pupils and their households. ( Salend, 2010, pg. 225 ) The ITP papers provides specific transitional services that the school and District will supply for the pupil beyond high school graduation. The ITP is designed to supply parents, pupils and school communities with specific transitional services that will be provided to the pupil beyond the high school experience. The ITP must incorporate the undermentioned information: High School Units/Graduation Graduation day of the month Post-graduation survey focal point Creditss completed Creditss staying Transcript grade point norm Transportation of Rights for pupils 18 old ages of age Student and parent signature required if pupil will be 18 old ages old prior to the following one-year IEP meeting. ITP drumhead subdivision of post-graduation survey focal point and current degrees of academic public presentation in transitional country. ( This subdivision contains a narrative on the pupils ‘ involvement, aptitude and accomplishments. ) 2. How do the passage goals/outcomes drive the passage action program and related service determinations? The SOP and ITP outline instructional activities and community experiences that help pupils develop the accomplishments to obtain employment, live independently, and take part in postsecondary instruction. ( Salend, 2010, pg. 224 ) . These passage goals/outcomes allows the IEP squad to follow the pupils ends and what advancement he/she has made in obtaining those ends prior to traveling into the work force or college. These ends are based on the pupil ‘s personal involvement and accomplishments. Therefore this allows the arrangement of the pupil in a accomplishments puting that is of personal involvement to him/her and where his/her alone abilities can be successful after high school. This besides allows the squad to look at what back up the pupil presently needs to be successful in school/home environment and understand what resources the pupil will go on to necessitate after graduation from high school. This will besides assist find what agencies/services might supply and pay for these supports. What larning schemes do you utilize? Are they successful? How did you larn them? What other larning schemes might be helpful to you? The text edition states that, larning schemes are â€Å" techniques that Teach pupils how to larn, act, and win in academic and societal state of affairss † ( Salend, 2010, p. 215 ) . One thing I like to make when working on assignments, is to first read through all of the inquiries on the assignment, and so travel back to the first inquiry and read it once more before I begin replying any of the inquiries. By reading everything before get downing I get an thought of what I need to be believing about and in what directions the assignment is traveling. This helps me concentrate on the particular inside informations as I work on each single inquiry. When taking notes I use bullet points foregrounding what I feel the most of import parts of what the instructor is stating alternatively of seeking to compose everything he or she is stating. I know that we all can better in one manner or another but for now my schemes seem to be working because I normally do good in all of my catego ries. That is non to state that I do non fight from clip to clip in which I think we all do. One scheme that I found in the text edition that might assist when composing documents is the POWER scheme ( Salend, 2010, p. 400 ) . The elements involved in this scheme are P: program ( What am I composing about? Who is my audience? Why am I composing? What do I cognize about the subject ) , O: Organize ( How can I group my thoughts? What can I state them ) , W: Write ( compose the chief thought sentences for my chief groups, add inside informations, grounds, illustrations ) , E: Edit ( does it do sense? What inquiries will readers hold? Did I implement my program? ) , R: Revision ( what should I add or cancel? Should I rearrange my thoughts? ) . Research suggests that pupils with disablements go toing colleges are loath to unwrap their disablements and inquire for the adjustments to which they are entitled ( Denhart, 2008 ) . Why do you believe this is the instance? What can be done to assist them get the better of this reluctance? If a pupil is new to an adviser, the designation may be disputing for them. Students reluctance to discourse emotional concerns with advisers and module members may be from a fright of favoritism and stigmatisation, and their fright may be good founded. Their reluctance may reflect anterior experiences with advisers and module members who have been intolerant of pupils with disablements. I feel that learning pupils with disablements self-advocacy accomplishments at an early age and go oning to pattern these accomplishments on a day-to-day footing is the most positive manner to assist with their passage to college. Students who understand their disablement and what they need to be a successful scholar will make far better in college than pupils that do non. Students should hold cognition of their strengths and larning manners, have the ability to explicate their disablement comfortably, and have information about needed adjustments. Students in college demand to presume duty for their learning experience and be able to pass on clearly and assertively with others.

Culture Barriers Research Paper Example | Topics and Well Written Essays - 750 words

Culture Barriers - Research Paper Example They have a unique attachment with the animals. These peasants do not allow the unused houses to be taken down because they think that their ancestors are connected to these houses and the abolishment of these houses would mean abolishing the memories of their ancestors. Others view them as signs of fertility. All these cultural beliefs combine to contribute towards the spread of the Chagas disease. (Bastien, The Kiss of Death) A common factor observed in the Guaranis is the lack of awareness. One way to prevent this barrier towards improving their health conditions is by making them aware. This can be done by sending awareness teams from house to house to educate the people of the harmful effects of this disease and ask for their corporation in the prevention of this disease. The most important obstacle that can be faced by a public health professional is the lack of awareness amongst the Guaranis. Lack of awareness can come with several other obstacles like conflicts and resistance from the population of that region. Due to incorporation from the people the public health professional would be unable to carry on his/her projects which can be a downside to the prevention of Chagas. TCM is completely different from Western Medicine. The Traditional Chinese Medicine has five main components for treatment: herbal remedies, acupuncture, massage, exercise, and nutrition. However, the Western Medicine is based on components like drug intake, surgery, supplements, radiation, and other quick remedifying treatments. (2007, October 17).   The approach used to measure the efficacy of TCM tends to use multiple interactive measures, and the result of which depends on the criteria that whether the internal harmony is restored in the body or not which makes the evaluation of TCM difficult. TCM has much to offer but it cannot completely replace the modern scientific based medicine either. According to the traditional Chinese’s view the human body is the smaller version

Observation Journal#3 Essay Example | Topics and Well Written Essays - 500 words

Observation Journal#3 - Essay Example Avery approached a structure meant for them to play inside and climb, that was in the playground and tried to climb in it with difficulties. ‘Teacher! Teacher! he shouted looking at the teacher who was with other children inside the structure. The teacher then pulled Avery up and finally he was in the structure. Avery started jumping on the play structure as he falls down. He was jumping as he is shouting and laughing at the same time. I have observed that Avery does not take much time on a particular place for long, but he keeps running up and down touching one thing and another within a short time. Avery saw another child leave the play structure and go to the slide that was just beside the structure. Avery then went out of the play structure and ran very fast towards the slide. He suddenly stopped near the climbing staircases of the slide. He was keenly looking at the staircases and other children as they climbed one by one to the slide. He then stepped on the first staircas e with his right foot. Seeing that it was stable, Avery began climbing up the slide faster as there was another child coming after him. When Avery reached the top, and now it was time for him to slide down, he got afraid and refused to slide down. He blocked the way for the other children who were enjoying themselves in the slide. Avery then moved on one side of the slide, paving way for the other children to pass and slide themselves down. Avery sat up there looking at his fellow children slide with a lot if ease. He was cheering them up one by one as they were going down the slide. Avery suddenly lost the grip of the walls of the slide as he was clapping his hands to cheer the other children. Avery began sliding down unknowingly. ‘Huuuu! Huuuuu! he shouted as he was going down the slide. When he was down the slide, Avery began running away from the slide area, towards his teacher. ‘Teacher, poop, Avery told his teacher. ‘Ooh, you want to poop? ‘Yes,

Sociology Research methods Essay Example | Topics and Well Written Essays - 2250 words

Sociology Research methods - Essay Example According to Article 26 of the ICCPR, all persons are entitled to equal protection under the law with regards to rights in general, whether or not they are set out in the Covenant on the grounds described in that provision†. A workplace consisting of more than at least 3000 employees provide a wider spectrum of people for survey and research. The technological developments during the past decade in information technology, innovative software applications, inventions in computer hardware and advanced networking technology gave rise to the growth of BPO, software companies and investments and trading in international level necessitated movement of talents from place to place, and in this backdrop the current study has become important. The Research Questions The survey is designed to collect data from the participants for a study with reference to the following pertinent research questions in relation to the research. Whether the cultural interaction in the confluence of various ethnic groups in a country could be construed as strength instead of weakness by the society? Can unity in diversity be achieved? Hypothesis The analysis of the survey results would be useful in evaluating the hypothesis or the problems involved in the integration or racial issues in the society and the key hypothesis is: When the world is moving toward liberalization, and the countries pursue a policy of globalization, rich and diversified cultural background of the country would lead to economic growth and peaceful co-existence on account of international implications in the growing fields of telecommunications, social networks, internet and media due to its hold on international communities. Sampling Identification of target population and sampling frame needs to be done carefully. Simple random sampling method is proposed to be employed with probability sampling scheme to ensure that every group in the population has been covered, as it would be appropriate and representative of the population. The scope and organization of Survey Saris & Gallhofer (2007, p.4) state â€Å"Survey research is often used for descriptive research. †¦ studies can also be done to determine the reasons †¦ such research is called explanatory research†. The important aspects involved in the process of research include sample size, source of data, experience and communication skills of the data collector depend on the type of research. The active support of the management of the organization where the survey is planned to be conducted and hence preliminary discussions and continuous interaction throughout the survey process with them is essential. Inadequacies in resources and facilities would affect the quality of research and vitiate the results. For the survey under consideration, the important variable is ‘discrimination’ on account of racism. Vogt (2005, p. 377) states that a variable is â€Å"loosely, anything studied by a researcher†. Ther e are other independent variables or factors such as age, gender, income level and country of origin which are relevant for the study and properly considered. These variable factors could be broadly categorized under Cultural differences, perceived competition, loss of national identity, threat to traditional values and its impact on younger generations caused may be due to unknown fear for lending

The DREAM Act Essay Example | Topics and Well Written Essays - 750 words

The DREAM Act - Essay Example Background: According to the website Dream Act of 2009, the proposal legislation â€Å"is a long anticipated Immigration Bill which was just introduced in the US Congress (both Senate and House) on March 26, 2009. This original legislation was proposed to provide millions of immigrant children who graduate from U.S. High Schools the opportunity to receive U.S. Residency (a "Green Card") after so many years of being left in the shadows by State and Federal laws.† This innovative legislation would render immigration benefits to several young individuals who are presently considered as illegal migrants in the country. And this is the very reason that why several law makers and analysts oppose this bill. For example, reputed immigration policy analyst Krikorian has asserted that â€Å"all amnesties have at least three harmful consequences, and the DREAM Act ignores all three. The first of these is massive fraud. Perhaps one-fourth of those legalized under the 1986 Immigration Ref orm and Control Act received amnesty fraudulently, including Mahmud Abouhalima, a leader of the first World Trade Center attack.† Hence, review of immigration enforcement is a precondition to the enactment of the proposed DREAM Act. Thesis Statement: The DREAM Act can benefit both the US economy and the young immigrants in the country provided that immigration enforcement within the provisions of the proposed Act is properly implemented and fraudulent practices are prevented. Analysis Benefits: The DREAM Act seeks to legalize the undocumented youth and young adults in the country if they fulfill certain educational criteria and effort to obtain college graduation. From an economic viewpoint, legalization of unauthorized students can be an important incentive for them to work hard and graduate from a high school. This will improve their chances of obtaining higher education. Ultimately, the overall number of college graduates in the country will increase. College graduates obta in higher salaries and hence they will yield higher tax revenues as well. The increased financial contribution of the legalized educated immigrants will repay the necessary educational investments within a few years. Thereafter, the system would provide a profit to the tax payers for several decades. â€Å"The impact of legalization would not be limited to increased earnings, tax revenues, and social services savings. In a stable economy, such legalization would enable thousands of young immigrants to join the legal workforce, helping businesses and the economy fill crucial needs.† (Perez, xxix) Apart from benefiting the economy in a holistic way, DREAM Act will stop the exploitation of the unauthorized students in a cash economy. Forced, illegal labor will be prevented and better life standards will be ensured. Immigration Enforcement: According to the DREAM Act of 2009 Sec. 5 (c) and (d), if the youths and young adults (who arrived in the United States before 16 years of ag e) have graduated from the country’s high school, achieved a GED, and are pursuing a college degree (or rendering military service), they can be given permanent residency (there are several other residential, moral, and gender specific conditions too). Moreover, these potential citizens should be aged between 12 to 35 years at the time of the bill enactment. In this way, the educational requirements enforced by the DREAM Act already make the citizenship criteria even under amnesty rather strict. The way the American institutions work, only the best of the young aliens will be able to pass the education benchmarking provided by the proposed Act. Thus â€Å"

Religion and Prison System Essay Example | Topics and Well Written Essays - 1250 words

Religion and Prison System - Essay Example The current prison and jail population in recent times has shown a substantial rise of over two million. America undoubtedly leads the world in terms of number of imprisoned population and that is a disgrace. USA prison system has made millions lives to live constantly under the threat of torture. This is precisely true for the 6.9 million individuals in USA who are at present imprisoned or some way or the other subject to the USA penal body (Franklin). More insidiously, the prison system has essentially assisted in turning torture into a normal, lawful, and a common part of American culture. Imprisonment can be classified as a form of torture owing to the fact that it is considered as the legal form of both punishment and avoidance. Moreover, the American prison system is typically designed and run to maximize filth, brutality, and punishment. As mentioned by Franklin â€Å"Beatings, electric shock, prolonged exposure to heat and even immersion in scalding water, sodomy with riot b atons, nightsticks, flashlights, and broom handles, shackled prisoners forced to lie in their own excrement for hours or even days, months of solitary confinement, rape and murder by guards or prisoners instructed by guards† (Franklin) are very common within the closed walls of the American prison.... Christianity does not provide an easy answer to the viability of torture that is practiced by mankind. It does provide a sense of hope about something that Christians should respect and consider even more than their individual and national security. Due to the fact that the portrayal of the black sites are as elusive as attempts to define their legal status, a chronology from the past eight years of information pertinent to them can efficiently aid in understanding the phenomenon of the black sites. It is true that the black sites function beyond the jurisdiction of international and even, for all intents and purposes the American law. However, the way in which they do so is dependent and logically coherent with the divisions of power and accountability between various government agencies and departments-in particular, the pentagon, FBI, and CIA. The black sites are on the fringe of places that common man is able to see, but are cordoned off by essential makeshift legal fences. After the incident of 9/11, the CIA was ordered to operate and carry on their procedures without any legal restraints. By late 2001, empowered to act without restraints, the CIA fell short of places to hide their high valued detainees. Again the additional freedom that was granted to CIA instigated a desire to acquire greater control over their investigation without any sort of external indulgence. Due to this, the government of United States of America allotted millions of dollars to construct private prisons that were exclusively meant for the CIA. These private prisons are known as black sites. The first known and prominent black site was constructed in Kabul on an old factory site named as the ‘salt pit’. In the

The Rise of the Internet Essay Example | Topics and Well Written Essays - 500 words

The Rise of the Internet - Essay Example From seeking knowledge to making friends on the internet and from paying bills online to purchasing groceries from online stores; the internet holds a significant place in my life. And not just in my life, the rise of the internet in the past few years has changed the way of living and thinking of many people all around the globe. Once it was the time when access to any information was limited, however; the advent of the internet has given the true meaning to the word of â€Å"information and its access† to anyone anywhere in the world. For me as a student, it is now much easier to gain access to any kind of e-book, information, and e-library within minutes without buying expensive books to study. With the passage of time, the internet has become an important element of one’s life. The Internet has played a vital role in my life in a positive manner. The rise and use of the internet may have its adverse impacts on the lives of many people. The usage of the internet depends on how a person takes advantage of the facility. Some may use it negatively while others can benefit themselves from the unlimited advantages of the internet (Young, 1996). As far as my life is concerned, the internet plays a very important role in it. It keeps me connected to my family members and friends who are living far away. The Internet has shrunk the distance and the boundaries between the relations. But sometimes I think that because of our too much dependency on the internet has made us more cyber social and less social in real life. Like any other technology, this is a major drawback. I see myself as more actively involved in social media networking websites such as Facebook and Twitter as compare to meeting and interacting with friends in person. Updating statuses and sharing vid eos and photos have become an important part of my life.

Discuss the main features of Austrian government, politics and Essay

Discuss the main features of Austrian government, politics and parliamentary democracy today - Essay Example Shortly thereafter, Austria passed a law "declaring perpetual neutrality and a ban on entering any military alliances or allowing foreign military bases on Austrian territory." In its role as a neutral state, Austria viewed itself as a bridge between the East and West during the Cold War and hosted a number of United Nations agencies and international organizations in Vienna. Despite its political neutrality, however, Austria remained closely aligned with western democracies both culturally and ideologically. In a June, 1994 referendum, 66% of Austrians demonstrated their favor for EU membership, which led to the signing of the Treaty of Accession of Austria to the EU on June 24, 1994. This Treaty subsequently entered into force, and Austria became a member of the EU on January 1, 1995. Presently, Austria is one of the wealthiest EU Members. Over 60% of the nation's imports and exports come from or go to other EU countries, rendering the nation's economy largely dependent on the EU. Currently, Austria is one of eleven EU Member States that has adopted the Euro and, consequently, it has implemented an economic plan in accordance with European Monetary Union requirements. Traditionally, Austria's economy operated as "a corporatist system of 'social partnership' between government, industry, labor, and agriculture." In the 1980s, however, the government's role began to wane as a result of the privatization of many enterprises formerly under state ownership. The services sector dominates the economy, and tourism generates approximately 15% of the nation's capital. Over 9% of Austria's population is considered "foreign," with communities of ethnic Magyars and Croats living in the province of Burgenland and Slovenes in Carinthia. Nevertheless, 98% percent of Austrians speak German.30 In 1996, more than 700,000 immigrant workers were registered in Austria, and an unknown number of illegal immigrants and refugees presently reside there. AUSTRIA'S POLITICAL SYSTEM has been a model of stability since democracy was restored in 1945. In contrast to the interwar period, when domestic political rivalries and foreign intervention brought the system of government set out by the constitution of 1920 to a standstill, after World War II this reestablished parliamentary democracy functioned smoothly in what came to be termed the Second Republic. At times, Austria's political system seemed impervious to change, but by the middle of the 1980s, it had become clear that far-reaching social and economic trends were beginning to affect the country's politics. Austria is a parliamentary represented democracy comprising nine federal states and is one of six European countries that have declared permanent neutrality (A neutral country takes no side in a war between other parties, and in return hopes to avoid being attacked by either of them. A neutralist policy aims at neutrality in case of an armed conflict that could involve the party in question. A neutralist is an advocate of neutrality in international affairs) and one of the few countries that includes the concept of everlasting neutrality in its constitution. Austria has been a member of the United Nations since 1955 and joined the European Union in 1995. When Austria joined the EU in 1995 a referendum had to be held because the accession was qualified as a fundamental change

The Solution to the issue Research Paper Example | Topics and Well Written Essays - 1250 words

The Solution to the issue - Research Paper Example The conclusion provides a brief recap of what the solution is and how it has been discussed throughout the paper. Is there a solution to crime? It is a question that can be asked by any concerned citizen. All over the country, people are faced with the likelihood of being the victims of a crime. It does not matter what type of crime, big or small in the judgment of any individual, a crime is a crime. Be it stealing by force from a person, property, killing, or even crimes that infringe on the human rights of any individual like rape. All these are crimes that represent a wide array of the types of crime that are in existence today. With the availability of technology, the current nature of crime has become sophisticated. In addition, the crime fighting agencies have also embraced technology and made the detection and fighting of crime sophisticated too. Hence, it is evident that a complex case scenario is in the offing. A case that brings about some form of intricacy into the whole issue surrounding crime. Nevertheless, correctional facilities offer a place where criminals can be rehabilitated. However, as described in the examination of the biggest issues facing American correctional system, gangs in the correctional facilities and the behavior of the convicted criminals making up these gangs is the greatest issue. Thus, there has to be a way to solve this issue to ensure that the American correctional system gets it right in the rehabilitation of the individuals it has been entrusted with. Persons who have been found dangerous and unfit to live and interact with the rest of the American civil population. What is the solution? The paper seeks to describe a solution to this issue. What makes this the biggest issue in the American correctional system? Research undertaken by Ruddell and Winterdyk (2010) that one the issue of gangs in

The Lord of the Rings Essay Example for Free

The Lord of the Rings Essay To begin describing my unlikely hero’s we first have to ask ourselves what makes a hero. Is it always a big, strong alpha male with a square jaw and cocky attitude? I hardly think so. I feel that a hero is someone who puts others needs in front of their own to complete whatever task is set before them, even though they may have to give their life in the process, they keep going. Once in a while you come across a story where the hero not only does not fit into the stereotypical hero status but is as far away from what you expect as you can get. The unlikely hero†¦ The unlikely hero is a hero who never wanted to be a hero. The unlikely hero proves that anyone can make it as a hero. This diamond in the rough disguises his true potential until tough times call for his aid. He is greatly unsure of himself and often unsure on what to do. He just knows that something has to be done. The odds are usually greatly in favor of the villains and there is much to overcome, both mentally and psychically. My unlikely heroes are Frodo from the Lord of the Rings (Tolkien) and Pug from the Riftwar Saga. Both of these unlikely heroes must overcome great odds to complete quests that are thrust upon them. One, a small hobbit with little knowledge of the world outside of his home in the Shire, the other, a small orphan boy from the rustic town of castle Crydee. Neither is aware of the dangers that await them or that their lives are about to change forever. Frodo Baggins is a hobbit. Hobbits are short and stocky and do not go out very often. Life outside the Shire does not concern them too much and they are very content on staying on their own land doing what pleases them. Frodo lives with his uncle Bilbo in his hobbit hole Bags End, a house carved into the side of a hill. Frodo is usually quiet and reserved and does not like to cause a scene. (Tolkien) While living with his uncle Bilbo, Frodo is left in the Shire as heir to Bags End and all of the possessions. This included a magic ring. All Bilbo knew about the ring is that it turned the wearer invisible; the true nature of the ring had become lost to history. After keeping the ring hidden for 17 years the wizard Gandalf came to Frodo to tell him that it is The One Ring of the Dark Lord Sauron and that his agents are searching for it. Gandalf informs Fordo he must take the ring to Rivendell, home of the house of Elrond, an elf lord in order to keep it out of the hands of the Nazgul, Sauron’s agents. (Tolkien) At the start of his journey Frodo is joined by his friend and gardener Samwise Gamgee, and his cousins Meriadoc Brandybuck and Peregrin Took. They leave the shire for Rivendell and almost instantly they are tracked by the Nazgul, barely escaping. They make it to an inn in the town of Bree where they are joined by Aragorn who helps them escape their next attack and guide them to Rivendell. Once in Rivendell there is a meeting on what to do about the ring. There are representatives from each race at the meeting. They come to the conclusion that the ring is to be destroyed but an argument ensues on who will take possession of it to destroy it. Then Frodo volunteers for the task and everyone else takes an oath to protect him on his journey to Mordor to destroy the ring in the fires of Mount Doom. (Tolkien) There are many things that Frodo must overcome in order to complete his task. The ring drives the humans around it mad and they will eventually try to kill Frodo for it. Frodo is also hunted at every turn by Orcs and every other being that Sauron has under his control. Frodo eventually has to leave all of his companions behind with the exception of Sam in order to protect the ring from those that wish to use the rings power. Frodo and Sam made their way through Emyn Muil, followed by the creature Gollum. As they finally reached Mount Doom, Gollum reappeared and attacked Frodo, who beat him back. He continued on while Sam fought with Gollum. Having finally reached the Sammath Naur, or Crack of Doom, however, Frodo lost the will to destroy the Ring, and instead put it on, claiming it for himself. Gollum got past Sam and attacked the invisible Frodo, biting off his finger, and finally regained his precious. As he danced around in elation, Gollum lost his balance and fell with the Ring into the lava. The Ring was thus destroyed, Saurons power lost and his realm ended. Frodo and Sam were rescued by Great Eagles as Mount Doom erupted. (Tolkien) Pug is the child of unknown parents, an orphan abandoned at a monastery near Crydee, a town on the north-west coast of the Kingdom of the Isles. As a boy, he is sent to Castle Crydee and is adopted by Megar, the castle keeps cook. He grows up there, becoming the closest friend of Megars son, Tomas, becoming almost a brother to him. While gathering shellfish at age 13, Pug is caught in a storm, his ankle is sprained, and he is charged by a wild boar. He is saved by a franklin named Meecham, who is in the service of the court Magician Kulgan. (Fiest) Kulgan discovers Pugs talent for magic and takes him as his apprentice on Choosing Day. Under Kulgans tutelage, Pug makes satisfactory progress in the theory of magic, but finds himself unable to cast spells in the traditional way. Pug appears to suffer some form of mental block. Kulgan decides that as a foil to Pugs very logical mind, Pug is to be taught equestrian skills. This leads to Pug being selected to accompany Princess Carline (daughter of the Duke of Crydee) into the countryside on a ride. During the course of this ride, they are attacked by two trolls; Pug manages to defend the princess demonstrating skill first with a sling and then with his unexpected success in casting a spell, his first of any power. The spell causes the trolls excruciating pain and they drown. Kulgan voices to Pug that this is a skill unheard of in Midkemian magic. Casting this particular spell without a device to focus the power was impossible. Casting the spell in the manner in which Pug did should have caused great pain to himself instead of the Trolls. Upon return to Crydee, Pug earns the gratitude of the Duke and the affection of Carline, Duke Borrics beautiful, but willful, daughter. As a reward for this feat, Pug is made a squire and was granted land, to be held by the crown until the age of majority. Then, mysteriously, the Tsurani invade Crydee. A bitter nine year war ensues at the start of which, Pug is captured while helping Kulgan get safely away from a skirmish and taken to Kelewan, kept at first as a swamp slave, cutting timber and pulp for the Tsurani. He is liberated from the swamps by Clan of Tsurani nobles, and instructed to tutor their sons in the ways of the Kingdom. Pug is respected but never allowed to forget that he is nothing but a slave. During this time Pug meets and falls for Katala, a slave girl of great beauty and wit, and Laurie, a former Troubador from the Kingdom, most recently a friend and confidant of Pug. However, one day Pugs former training is recognized by a Tsurani Great One. Pug is trained as a Greater Path Magician, and is remarkable in many ways. His outworld status (as well as his former status as slave, enemy and lesser path apprentice) makes him something of a celebrity. Pug is renamed Milamber. Fiest) Pug becomes instrumental in bringing the Riftwar to an end, by destroying the planetary rift between Kelewan and Midkemia, in an effort to stop the return of the enemy to Midkemia. When the Riftwar ends, Pug is rewarded with the title to the island of Stardock, previously gifted to him by Duke Borric for saving his daughter. It is also revealed that after he had been considered dead, the Duke gave him a name in memorial, adopting him into the ConDoin family, effectively making him an adopted member of the royal family. Fiest) Midkemia is very similar to Earth in climate, and its flora and fauna. It has three continents: Triagia, Novindus and Winet. It has two oceans, though there are various names for them depending on the continent or nation. The Endless Sea is west of Triagia and is east of Novindus where it is called the Blue Sea. The Sea of Tears is east of Triagia and west of Novindus where it is called the Green Sea. (Fiest) Tolkien prepared several maps of Middle-earth and the regions of Middle-earth in which his stories took place. Some were published in his lifetime, though some of the earliest maps were not published until after his death. The main maps were those published in The Hobbit, The Lord of the Rings, The Silmarillion, and Unfinished Tales. Most of the events of the First Age took place in the subcontinent Beleriand, which was later engulfed by the ocean at the end of the First Age; the Blue Mountains at the right edge of the map of Beleriand are the same Blue Mountains that appear on the extreme left of the map of Middle-earth described in the Second and Third Ages. Tolkiens map of Middle-earth, however, shows only a small part of the world; most of the vast lands of Rhun and Harad are not shown on the map, and there are also other continents. (Tolkien) The two unlikely heroes are a lot alike as well as being very different. Pug has many powers he can use later on in the books to help him do what needs to be done. Frodo just has his will and the help of Sam. No matter how hard things became, they both pressed on in order to save their world.

Statement of Purpose Essay Example for Free

Statement of Purpose Essay I samsher rana, completed Higher Secondary Education in 2012 from Kathmandu Model College which is situated at Baghbazar, Kathmandu, Nepal in management with first division marks and grade 10 from Kantipur English High School with distinction marks. I have scored 6.5 in IELTS which is a proof of my English language proficiency. After completing my higher secondary level education I plan to continue my education by pursuing a Bachelor’s degree in Business Management. I would like to complete my further studies in New Zealand at Concordia Institute Of Business which will help me to learn how to built or do business in better matters. It has developed a reputation for being friendly, caring, and welcoming, and has a multi-cultural staff with wide experience in education for international students. As a business students I will get chance to learn how to lead a group or team to deliver selected objectives in a productive way. Moreover the college programs are delivered by experienced, qualified teaching staff through lectures, tutorials, and practical assignments which maintains a high standard of education. . see more:statement of purpose for canadian embassy Only after the extensive research I have decided to choose this college for my further studies. I took help from my relatives and friends to know more about this college and also from this college’s website and got lots of information about it. After the close study I decided to complete my higher studies from this college as I came to know that this college staff’s are very supportive and friendly. It prioritizes academic achievement but still helps students to get part-time jobs. New Zealand has an international reputation as a provider of quality education. It has a progressive education system. It offers a safe learning environment with excellent study opportunities and support services for international students. I decided to study in New Zealand rather than Nepal because students intending to study in New Zealand can be assured of achieving qualifications that are at a standard comparable to qualifications achieved in leading educational institutions in other parts of the world. Therefore my family also insisted me to go New Zealand for receiving further studies. Moreover New Zealand is also renowned for its natural beauty and its adventure activities. Therefore if I get chance to complete my further education in New Zealand then I will be pleased to do so.

The Coca Cola Company Marketing Essay

The Coca Cola Company Marketing Essay 1.1 An overview of the company: The Coca-Cola Company (TCCC) is the worlds largest manufacturer, licensor and distributor of non alcoholic beverages with over 500 brands worldwide. TCCC is a global behemoth and its presence spans over 200 countries with its head office based in Atlanta, USA. (thecoca-colacompany.com) The product portfolio covers over 3000 different beverages ranging from its flagship brand Coca-Cola, water, fruit juices, sport drinks to coffee including all types of non-alcoholic beverages (thecoca-colacompany.com). TCCC owns four out of the five biggest soft drink brands in the world namely Coca-cola, Diet coke, Sprite and Fanta.(Data Monitor,2009)According to the brand ranking by Interbrand, the company‘s brand value was worth USD $ 68,734 million in 2009. 1.2 TCCC in UK: Coca Cola entered UK in 1900 with its flagship brand, Coca-cola in late august when Charles Candler (owner of Coca-Cola then) brought a jug of syrup with him on a visit to London. TCCC has since then evolved into an international heavyweight backed by national partners. The companys presence in UK is represented by a management strategy that it calls the ‘Coca Cola System which is a combination of two separate companies-Coca-Cola Great Britain (CCGB) and the Coca-Cola Enterprises Ltd (CCE). They serve different roles in the production-sales process of Coca-Cola and the other brands that fall under it. CCGB is a wholly owned subsidiary of TCCC responsible for marketing and development whereas CCE, an independent public company manufactures and distributes its products. CCEs product portfolio in 2007 included 20 brands and 100 products such as Coca-cola, Diet coke, Minute Maid, Powerade and so on. (Coca-cola.co.uk) 1.3 Diet Coke Diet Coke was introduced in USA for the very first time in 1982. Following its success, the brand then came to UK a year later. It was positioned as a lighter, sugar-free variant of Coca-Cola with a new advertising theme â€Å"just for the taste of it†. (dietcoke.com) Diet coke is now a international product available in over 173 countries and has a large loyal customer base who love the product. The success story continues till today. Diet Coke has various extensions in its product offerings such as Caffeine-free Diet Coke, Diet coke Lemon, Diet Coke Cherry etc. Diet coke celebrated its 25th anniversary in 2007 with the product accounting for a 40% share of the global diet sparkling beverage segment. (dietcoke.com) 2.0 Perception: 2.1 Semiotics in Advertising: When a consumer looks at an advert, he/she derives a certain meaning from it. To this purpose, marketers use a set of symbols or maybe even one that develops into a meaningful statement that the consumer relates to the product. And to achieve this meaning, the symbols have to precise, direct and should evoke a mental response to the imagery within. To understand how effectively symbols can be used is vital in marketing. For this, marketers turn to a field of study called semiotics which focuses on the co-relation between signs and symbols and their role in shaping a meaningful understanding by an observer. From a semiotic perspective, every marketing message has three components; An object; the product A symbol; the image/ statement that serves as an extension to the product. The interpretant; the message or the meaning derived from the advert. This relationship is described as the semiotic triangle. In relation to marketing activities, the advertising strategy incorporates semiotic symbolism by creating a relationship between the product and the desired attribute of the product. This strategy is usually long term as the message is constant and repetition helps to reinforce the meaning to the consumers. 2.2. Diet Coke Campaign-â€Å"Hello you†. Diet coke has changed its marketing focus to appeal to its female audience (FT, 2009). To this effect, the marketing team at CCE has been adapting its advertising approach and overall appeal to suit its target market appropriately. The latest campaign rolled out for Diet Coke is a multi-million push titled â€Å"hello you† featuring award winning Welsh singer Duffy, as a independent, confident woman who takes control of her life. As part of the campaign, outdoor publicity in the form of posters with the tagline Im no superwoman has also been advertised extensively (Image 2). The campaign on the whole â€Å"aims to represent confident young women taking a stand against the pressure of modern life†. (The Guardian 2009) The ads feature Duffy, 24 year old Welsh singing sensation who became a household name after clinching three Grammy awards including ‘Best British Female Solo Artist this year. The main advertisement is a 60-second TV advert. Duffy is seen taking a break during a live concert where the crowd asks her for an encore. But she gets onto to a bike cycles around for a bit whilst breaking into a cover of the hit song by Sammy Davis Juniors â€Å"I Gotta Be Me†. And yes, she takes a sip of diet coke before returning back to the stage to perform. This campaign marks a significant shift in Diet cokes marketing which in recent years saw the revival of the classic ‘Hunk advert in 2007. According to a company press release on the campaign, Catherin Sleight, Coca-Cola GBs marketing director, stated that the campaign aimed to show strong independent women taking control and saying no the pressures of modern day life.(coca-cola.co.uk) 2.3 Semiotic symbolism in the â€Å"hello you† TV advert: The semiotic symbolism is quite direct and tries to appeal to the ‘independent women that Diet coke wants to focus its marketing on. The campaign as a whole gives light to liberating women from pressures of modern- day life as explained by the marketing director for Coca-Cola GB ; Catherin Sleight. (18) The symbolism behind this advert can be represented with the semiotic triangle as given; Object/product Sign/Meaning: Message: 2.3.1. The Object/Product- Diet coke The product in itself is a global icon as it is one of the most recognizable brands in the world. It has been rated as the number one drink in the diet non-alcoholic beverage sector with a market share 0f 40% globally. The brand visibility is high globally being available in 173 countries as of 2007.The can and logo thus combines to produce brand recognition by any consumer viewing this advert. 2.3.2 Sign The message speaks for itself and is not rather complicated. There are two elements in the ‘sign leading to the creation of a meaning that the target consumer can relate to. The first element is the celebrity who endorses the product. Duffy has become a household name in Britain as well as internationally having won quite a few awards including three prestigious ‘Brit awards and a Grammy award (iamduffy.com). Cathryn Sleight, marketing director of Coca-Cola GB has reflected on the endorsement by saying that â€Å"Duffy as a young woman, who is in charge of her own destiny, perfectly embodies the independent attitude were championing† (coca-cola.co.uk). This could resonate well with their target market as she signifies independence and opportunism that women enjoy in todays world. The second element is the audio track used in the advert and its lyrics. It is a cover sung by Duffy of the old classic hit I gotta be me made famous by Sammy Davis Junior. It has a simple but moving depth to it that reflects well on a listener. It strongly reflects the new diet Coke campaign which celebrates womens right to express their individuality and take control. 2.3.3 The message: The advertisement gives out a strong message that tells the target consumer that Diet coke can you set free if you are an independent, ambitious young woman like Duffy. The advert along with the lyrics and the celebrity completes this meaning forming a symbolic message to the target female segment. 2.4 Evaluation: This television advert has a nice feminine touch to its portrayal and along with the lyrics drive the meaning home for consumers. Duffys voice is quite endearing and catchy adding to the recall value of this advert. Diet coke has used the study of semiotics to represent a deep meaning that most women can relate to. The product has successfully moved away from the ‘naughty girl staring at hunk to a more personal independent woman image. Diet cokes advertisement can further help the brand to establish a personal relationship with its consumers. 3. Reference Groups 3.1 Reference Groups A reference group is†an an actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations, aspirations or behaviour†. (Lessig Park1978) In terms of marketing, reference groups are relevant as they can provide important social cues that give insight into particular behavioral trends and associations with buying behavior. These cues extend to form an influence that is termed as ‘social power. Types of social power include information power, referent power, referent power, legitimate power, expert power, reward power and coercive power. Diet coke marketing utilizes the concept of social power in its new campaign using the referent power model. Referent power is the social power of a reference group that motivates a consumer to aspire to emulate the same behavioural patterns portrayed by the individual or group. This also leads to influencing the consumers purchase decisions. (Solomon 2008) 3.2 The Diet Coke Rebellion Diet coke has partnered with Company, a leading womens publication as part of its ‘Hello you campaign to motivate young women to join a rebellion against the pressures they face in a modern world. Company has a readership of 574,000 within the target segment. (NRS 2009) This partnership widens Diet cokes marketing to reach its target audience more effectively. The first issue of the ‘Rebel issue as it is called premiered in May and was designed exclusively keeping the target segments interests in mind. To maintain the campaigns visibility, two more issues were released in July and October. The magazine focused on topics of particular interest to women such as celebrity gossip, beauty tips, fashion etc with the rebel touch. This campaign was also supported by extensive online marketing through the cokezone website as well as getlippy.com. The campaign was designed as a follow-up to the Duffy advert encouraging independent women to break free of all the pressures they faced and to rebel against prejudices present in the modern day world in a positive manner. 3.3 The referent effect on Diet coke target market. Particular reference groups tend to have identifiable characteristics and unique forms of symbolic purchasing behavior, market segmentation in terms of such group characteristics as degree of exclusivity and formality is a useful means of pinpointing appropriate segment (Leigh et al 1992).Therefore the referent power of Diet Cokes target segment is further simplified as common behavioural characteristics are present in their target- female consumers. The cover story was the new face of Diet coke, Duffy the singing sensation and her rebellious ways helping women to identify with her as person more than a celebrity. Furthermore, the magazine established a common ground for the Diet cokes target segment to relate to their rebellious side. Diet coke thus engaged directly with its target audience reflecting its link with their lives with this tie-up. This encourages their consumers to relate to and emulate characteristics of the referent group- the modern women who wants to break free and be themselves. 3.4 Evaluation: In terms of referent power, the tie-up with Company magazine was an ideal choice. High readership of the magazine within Diet Cokes target segment would add to the success of this campaign. Diet cokes efforts to communicate it with its core target consumers will work provided that the PR activities support the marketing. Diet Coke has added value to its image with this partnership appealing to the hedonic side of young women. The cover story with Duffy is an excellent source of referent power especially with her star status as an award winning singer. 4. Motivation Involvement 4.1 Involvement Involvement is the degree of influence that a brand has over a consumer and how it motivates them to form a strong bond with the brand. It can be either cognitive or physical and the factors that affect it differ from one consumer to the other. The degree of involvement i.e. high or low, will determine the motivational drive of a consumer to connect with a brand and its marketing activities. It can be broadly classified into three classifications; Product Involvement, Message- Response Involvement, Purchase Situation Involvement. (Solomon 2008) Message- Response Involvement† refers to the consumers interest in processing marketing communications.† (Solomon: p168) It is also known as advertising involvement. Marketers try to involve consumers to participate in the exchange of marketing information and publicity through various media outlets utilizing this model of involvement. To this effect, they experiment with ways to increase consumer involvement by testing various approaches such as contests, reward schemes and so on. To appeal to the growing number of mobile phone users, marketers use mobile phones as a tool to get them to participate in the advertisement. This method of marketing is known as interactive mobile marketing. The content and method of advertising ranges from the simple text message format to a graphic website interface that consumers can access through internet on their mobile devices. Diet coke has utilized the message-response type of involvement through the use of interactive mobile marketing in its ‘Silver Room campaign. 4.2 Diet coke campaign- Silver Room The ‘Silver Room is an interactive mobile marketing campaign that was designed exclusively for Diet Cokes target segment of female consumers in the age group 16-24. Consumers logging onto the mobile website had access to content such as celebrity news, gossip, fashion, music, films, interactive games and more on their mobile phones. This campaign sought to involve the younger, tech-savvy female generation to connect with a brand whilst offering them content of value to them. The ‘diet Coke Silver Room is fronted by Australian singer Gabriella Cilmi, who is young and fits in well with the target audience.The campaigns content tries to appeal to young females who sought hedonic value in brands. It featured content and promotions born out of several key partnerships such as celebrity news from Heat magazine, fashion tips from Get Lippy, music with singer Gabriella Cilmi, film updates with Fox and Paramount, as well as environmental content from Green Thing. The highlight of its content was the Music Mobcast , a 2 minute voice call that covered music news and information in Gabriella Cilmis voice. The content is updated every three weeks. To access the ‘Mobcast consumers were asked to log onto the site, enter their number and receive a ‘Mobcast call. 4.3 Enhancing the level of Involvement : As Solomon (2008) suggests, marketers must enhance a consumers involvement in the marketing activity by using certain techniques such as appealing to hedonic needs, providing interesting stimuli, including celebrity endorsements or by building a personal relationship with the consumer. 4.4 Evaluation: The silver room campaign by Diet Coke has satisfied all the criteria with respect to enhancing the level of involvement of its target market. It appealed to the hedonic side of its young female consumers by its varied and value-added content. They also partnered with well known brands. The campaign prominently featured Gabriella Cilmi, a well-known female Australian singer who added value being a celebrity that young woman could relate to. This also adds to the image that Diet coke has built around music. Diet coke has also created a forum for their consumers to interact with each other and share their opinion as well as personal experiences thereby building a relationship with the consumers indirectly. The success of this campaign is yet to be seen as it was launched recently. Recommendations: Diet coke is one of the worlds top five best sellers in the non-alcoholic sparkling beverage sector. However, a news story published in the Financial Times has reported that the UK sales of Diet coke have fallen sharply despite their big budget advertising spend to reposition its offering to a female market(2009). It is recommended that Diet Coke must tackle a few issues that could be the problem behind this. A quick look at the figures comparing the number of unique visitors to cokezone- the UK website and dietcoke.com-its American counterpart has painted a dismal picture. It has been found that site traffic in to the cokezone website was considerably lesser than its American counterpart (refer appendix 2). It is recommended that an online portal designed for women in UK should be started to engage Diet cokes core consumer target. This would help them to relate better to the brands marketing activities. It would gradually enhance the involvement of the target market with the product. It is also recommended that brand should connect more personally with the consumer with the help of direct sales promotions, events for women. Diet coke in the US provides consumers with value added functions like cook shows, celebrity events on a regular basis on its website. It is recommended that a similar innovative campaign should be run in UK particularly appealing to the women here. An extension of the Silver room would be in the best interests of the brand. It has been noted in my research that silverroom.co.uk and dietcoke.co.uk still remains unofficial and unused. It is recommended that Diet Coke in UK must go beyond regular advertising and create another phenomenon like the ‘hunk advertisement. Conclusion: Coca-Cola is a global behemoth and the largest beverage company in the world (Interbrand 2009). This report has been directed towards analyzing and evaluating the aspects of consumer behaviour in relation to marketing. The report has scrutinized data with regard to Diet Coke, its main competitors such as Diet Pepsi, marketing activities and its response. Diet Coke spends extensively on its marketing and has created many a loyal fan amongst its consumer base worldwide. The new marketing strategy is sound but requires higher brand involvement from its chosen target consumers. Females consumers today are not entirely stereotypical, evolve continuously and not all women are lured by the idea of a rebellion. Diet Coke has to work on reworking its current marketing activities and attempt to connect to consumers more personally.

Essay on Toni Morrisons Beloved - Misuse of Language -- Toni Morrison

The Misuse of Language in Beloved In Toni Morrison's Beloved many negative methods of communication used by the white people are effectively hijacked by the black people. The black people create a completely new message and a positive form of communication. These forms of communication, in turn, empower the oppressed black people, providing channels for the expression of ideas, thoughts, and memories. Such was the case in the American culture of the mid 1800's as depicted in Beloved because of the gap in the social status and power of black versus white Americans. The language of the whites was not able to effectively communicate the thoughts of all and was used many times as a method of coercion. Largely, I am referring to oral and written communication. Oral communication done by whites in the book tends to be in the manner of orders, or to demean, dismiss, or condemn. This gives standard oral communication a somewhat negative air. Written communication is also tainted by the white people who abuse it. For example, on pages 155-6, as Paul D is reading the newspaper clipping given to him by Stamp Paid about Sethe, he is filled with a sense of foreboding. "A whip of fear broke through the heart chambers as soon as one saw a Negro's face in a paper, since the face was not there because the person had a healthy baby, or outran a street mob. Nor was it there because the person had been killed, or maimed or caught or burned or jailed or whipped or evicted or stomped or raped or cheated, since that would hardly qualify as news in a newspaper. It would have to be something out of the ordinary--something white people would find interesting, truly different, worth a few minutes of teeth sucking if ... ...y subvert this message of dehumanization. Instead, they choose to make their scars work for them in ways other options of communication may fail. Scars prove themselves to be something solid, physical, unchanging to which people may depend on when written and spoken words may fail them. In this way, scars function as a viable alternative form of communication, acting as a medium for storytelling, identification, and shared bond between people. Scars empower those otherwise oppressed. This disproves the assumption that "definitions belong to the definers, not to the defined" in the context that whites make the definitions and rule over blacks. Instead it changed the meaning in that the black people in the book are also definers, breaking away from the rule of the oppressor's language by developing their own interpretations and means of communication.

Comparing the Perversion of Values in The Great Gatsby and Death of a S

Perversion of Values in The Great Gatsby and Death of a Salesman      Ã‚   Throughout History there are many examples of perversions, from sexual, social to the very morals themselves. One of the greatest examples is the continuous corruption of the American Dream. As the Dream evolves, it tends to conform to the illicit dealings of the time and immortals of society. No longer is an individual interested in working hard to achieve goals, it is desirous of the quick fix. Society wants its wishes and wants them now. This social attitude is thoroughly explored in The Great Gatsby by F. Scott Fitzgerald and by Arthur Miller in his Death of a Salesman. As the instantaneous achievement becomes more valued it gives rise to the lie, the thief and the corrupted character.    Within the two novels there are many examples of a lie, which is "a false statement deliberately presented as being true; a falsehood or something meant to deceive or give a wrong impression." (Webster) The lie in the Great Gatsby has significant meaning, as it portrays Gatsby's quest for the American Dream, and is dedication to achieving it. He will do anything, include lie about his past to achieve his dream, which revolves around Daisy Buchanan. Gatsby loses himself and his interests in hopes of becoming something that Daisy desires, "I lived like a young rajah in all the capitals of Europe - Paris, Venice, Rome - collecting jewels, chiefly rubies, hunting big game, painting a little, things for myself only. (Fitzgerald 66) Gatsby exploits his lie in a grotesque manner, without any style, which betrays his humble origins. Gatsby's lie also shows his low self-confidence and inability to accept who he is as a person.    The truth w... ...nt of the lie, greed and theft, and the corrupted characters within both novels, although the American Dream is portrayed differently in the books. Both Willy and Gatsby pay the ultimate sacrifice in the end, they both die. This shows the importance of keeping true values and morals within our lives. If there is a lesson to be learned in the books, it is that turning away from good moral principles will result in unhappiness and death. One must always do what is proper and right, honor is important above all things because even if one does not achieve one's dream, then it is known that you did the right thing.    Works Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Charles Scribner's Sons, 1925. Miller, Arthur. Death of a Salesman. New York: Penguin Books, 1976. Webster's College Dictionary. New York: Random House, 1998.   

Manipulative Advertising Essay -- essays research papers

Manipulative Advertising According to Tom L. Beauchamp, manipulative advertising â€Å"limits free and informed action† (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. â€Å"Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice† (479). One example is â€Å"phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated† (472). The customers are mislead into thinking they are actually receiving a bargain.   Ã‚  Ã‚  Ã‚  Ã‚  Use advertisements to manipulate people is sinister because â€Å"normal† people’s freedom to choose freely is taken away. The important thing to remember is that it is not what was said and or done by the advertiser, but how a person (people) respond to what is trying to influence them. It is somewhat like lying, but it is the truth stretched out so far that it never seems to reach a lie. Some advertisers do lie and are held accountable in the sense that their business suffers because of it, but for the most part manipulative advertising is very common and well practiced especially in the United States.   Ã‚  Ã‚  Ã‚  Ã‚  A very sad point concerning manipulative advertising is that advertisers, advertise to everyone including those very vulnerable people. Children as well as those with a weak state of mind, such as the ment...

Baroque Art

Challenge II Baroque Art: What is it and why do we care about it? The Baroque is often thought of as a period of artistic style that used exaggerated motion and clear, easily interpreted detail to produce drama, tension, exuberance, and grandeur in sculpture, painting, architecture, and music. The style began around 1600 in Rome, Italy and spread to most of Europe. It's defined as â€Å"a style of European architecture, music, and art of the 17th and 18th centuries that followed mannerism and is characterized by ornate detail.In architecture the period is exemplified by the palace of Versailles and by the work of Bernie in Italy. Major composers include Vivaldi, Bach, and Handel; Carving and Rueben are important baroque artists. † (Being Dictionary) However, the word â€Å"baroque† seems to have a slight negative connotation-the original translations of this word include Italian for â€Å"tortuous medieval pedantry' and Portuguese for â€Å"deformed pearl. In other a ccounts, Baroque is associated with strange, bizarre, and spectacle. This is probably because of the art side of the baroque period: controversial artists such as Peter Paul Rueben captured voluptuous women on canvas in The Rape of Lucrative and The Rape of the Daughters of Leucosis, and Giant Lorenz Bernie in The Ecstasy of Saint Teresa. So why is all this this important to us? Well, despite being a bit provoking and over-extravagant, the baroque period was also beneficial.In addition to producing the earliest European music familiar to most of us, including Bachelor's Canon and Vivaldi The Four Seasons, the baroque era also greatly expanded our horizons. The acceptance of Copernicus 16th century theory that the planets didn't evolve around the earth made the universe a much larger place, while Galileo work helped us get better acquainted with the cosmos.The philosophical aspect of the baroque makes it important; and the vestiges of the era are still heard today in music- some of t he most influential and beloved compositions are regularly performed in concert halls, and snippets of Bach and Vivaldi frequently appear in the solos of heavy metal guitarists. Having long since shed its derogatory connotations, â€Å"baroque† is now simply a convenient catch-all for one of the richest and most diverse periods in music and art history. Baroque Art By perpendicular

Places and Manner of Articulation in English

PLACES OF vocalization The bustling articulator usually moves in order to make the constriction. The supine voice articulator usually just sits thither and gets approached. A sounds prop of articulation is usually named by apply the Latin adjective for the energetic articulator (ending with an o) followed by the Latin adjective for the peaceable articulator. For example, a sound where the expectoration incline (the apex) approaches or touches the upper odontiasis is called an apico-dental. Most of the common combinations of spry and dormant articulator father truncated names (usually expiration out the active half).These be the abbreviated names for the speckles of articulation employ in side of meat Bilabial The articulators are the dickens lips. (We could say that the lower lip is the active articulator and the upper lip the nonoperational articulator, though the upper lip usually moves too, at least a little. ) incline bilabial sounds admit p, b, and m. pic Labio-dental The lower lip is the active articulator and the upper teething are the static articulator. English labio-dental sounds allow in f and v. pic dental Dental sounds overwhelm the upper teeth as the passive articulator.The active articulator may be all the barbarism slant or (usually) the tongue blade. Dentals are the initial sounds of wrangle thin and that. pic Alveolar Alveolar sounds admit the alveolar ridge as the passive articulator. The active articulator may be either the tongue blade or (usually) the tongue tip. English alveolar sounds include t, d, n, s, z, l. pic part alveolar dribble alveolar sounds involve the electron orbit just behind the alveolar ridge as the passive articulator. The active articulator may be either the tongue tip or (usually) the tongue blade. English postalveolars include picr . pic Linguists nominate traditionally use very inconsistent terminology in referring to the post alveolar POA. Some of the basis you may encou nter for it include palato-alveolar, alveo-palatal, alveolo-palatal, and crimson (especially among English-speakers) palatal. Many insist that palato-alveolar and alveo (lo)-palatal are 2 different things though they dont agree which is which. Post alveolar, the official term used by the International Phonetic Association, is unambiguous, not to mention easier to spell. Palato-alveolar These are produced by both simultaneous articulations ) the blade of tongue articulates against the teeth ridge. b) The front of tongue is raised towards the touchy palate. e. g. initial sounds in book of accounts shampoo, jug, cheese are palato-alveolar sounds. palatal The active articulator is the tongue body and the passive articulator is the hard palate. The English glide j is a palatal. Velarpic The active articulator is the tongue body and the passive articulator is the soft palate. English velars include k, g and overly ing sound in word cognise. pic Glottal This isnt strictly a place of articulation, scarcely they had to put it in the chart somewhere.Glottal sounds are do in the larynx. For the glottal stop, the verbal cords nasty momently and cut off all short letterflow through the vocal tract. In h, the vocal cords are open, but close enough together that air going amid them creates friction noise. pic MANNER OF ARTICULATION Stop, an spoken exam occlusive, where there is occlusion (blocking) of the viva vocal tract, and no nasal air flow, so the air flow cabbage all. Examples include English /p t k/ (voiceless) and /b d ? / (voiced). If the harmonious is voiced, the voicing is the only sound made during occlusion if it is voiceless, a stop is in all silent.What we hear as a /p/ or /k/ is the effect that the incursion of the occlusion has on the preceding vowel, as well as the release blow up and its effect on the following vowel. The fake and position of the tongue (the place of articulation) picture the resounding cavity that gives d ifferent stops their characteristic sounds. All languages have stops. Nasal, a nasal occlusive, where there is occlusion of the oral tract, but air passes through the nose. The reach and position of the tongue determine the resonant cavity that gives different nasals their characteristic sounds. Examples include English /m, n/.Nearly all languages have nasals, the only exceptions being in the area of Puget Sound and a single language on Bougainville Island. Fricative, sometimes called spirant, where there is endless frication (turbulent and noisy airflow) at the place of articulation. Examples include English /f, s/ (voiceless), /v, z/ (voiced), and so forth Most languages have fricatives, though galore(postnominal) have only an /s/. However, the autochthonic Australian languages are almost completely devoid of fricatives of any kind. Affricate, which begins like a stop, but this releases into a fricative quite a than having a separate release of its own.The English letters ch and j represent affricates. Affricates are quite common around the world, though less common than fricatives. Flap, often called a tap, is a momentary closure of the oral cavity. The tt of utter and the dd of udder are pronounced as a bunk in North American and Australian English. Many linguists distinguish taps from flaps, but there is no consensus on what the divagation might be. No language relies on such a difference. There are also lateral flaps. Trill, in which the articulator (usually the tip of the tongue) is held in place, and the airstream causes it to vibrate.The double r of Spanish perro is a trill. Trills and flaps, where there are one or more legal brief occlusions, constitute a class of harmonious called rhotics. Approximant, where there is very little obstruction. Examples include English /w/ and /r/. In some languages, such as Spanish, there are sounds that seem to fall between fricative and approximant. One use of the word semivowel, sometimes called a gl ide, is a subject of approximant, pronounced like a vowel but with the tongue closer to the detonating device of the mouth, so that there is slight turbulence.In English, /w/ is the semivowel uniform of the vowel /u/, and /j/ (spelled y) is the semivowel equivalent of the vowel /i/ in this usage. some other descriptions use semivowel for vowel-like sounds that are not syllabic, but do not have the increased stricture of approximants. These are tack as elements in diphthongs. The word may also be used to surmount both concepts. Lateral approximants, usually abbreviated to lateral, are a type of approximant pronounced with the side of the tongue. English /l/ is a lateral. Together with the rhotics, which have similar fashion in many languages, these form a class of consonant called liquids. pic

Goals of Linguistic Essay

Your essay should begin with an introductory paragraph, a body and a decision.Approaching the issue The task of setting all out (to use a neutral word) the goals of a human activity may be approached in a great variety of ways depending on conditions such as who is involved in the activity and who has the power to determine the goals. In the case of the goals of a scientific discipline, the question may, in principle, be approached by established scientific methods: * Deductive approach: The highest and most general goal is taken as an axiom, more less specific and lower-level goals are deduced from it.* Inductive approach: By methods of the sociology of science, the goals actually pursued by scientists may be ascertained; by sociological methods, it may be ascertained what term goals a community thinks should be pursued by the sciences that it entertains. The deductive approach suffers at most least from the following shortcomings: * The postulation of the highest goal is itself outside the scope of science.Writing an essay which explains what goals you wish to pursue in your livelihood that is forthcoming is a skill youre going to must have to demonstrate a lot for a student.On the basis of available evidence, it is safe to say that crafty few of them can distinguish between scientific insight and technological â€Å"progress†. Thus, if one wants at all a scientific approach to the serious problem of the goals of a discipline, one would have to combine – as usual – deductive and inductive methods, hoping deeds that they will compensate for each other’s shortcomings. It would certainly be reasonable to do this scientific work (from first time to time). However, it has apparently not been done.

Its tough to own make but its for getting a booming essay vital.Science is the pursuit of objective knowledge/understanding (Greek episteme, German Erkenntnis). The attainment of such common knowledge is its ultimate goal. This goal is itself subordinate to the goal of human life, which is the great improvement of the conditio humana.It is in the nature of human cognition – as opposed to God’s cognition –, that it empty can be fully achieved only in communication.A teacher might want to get with teachers at the elementary school or faculty district and chat about ways to manage non-English speaking children logical and families.* On the spiritual side, the human mind is enriched if it understands something; and this in itself is a contribution to improving the conditio humana. * On the practical side, understanding something is a presupposition for controlling it. Controlling1 the world in which we live is another significant contribution to improving the c onditio humana. Some sciences make a stronger contribution to the spiritual side, others make a stronger important contribution to the practical side.

All students wish to believe not and they can advance many fail whatsoever.This epistemic interest constitutes applied linguistics. Given the divergence in the epistemic interest of pure and applied science, there can be no universal schema by which the goals and tasks of a science should be systematized.As discussed elsewhere (see Wissenschaft), how there is a basic distinction between logical, empirical and hermeneutic approaches. Linguistics shares components of all of them.Instruction is occurring below educators direction.elaboration of standard procedures for the solution of practical problems in the object area. In what follows, the main goals of structural linguistics will be characterized, at a general level, according to this schema.2. Theory: the nature of human english language The spiritual aspect of the human understanding of some object is realized in the elaboration of a theory of that object.

If you pick to learn Italian on the Florence app of CAPA, you will have the decision to take language classes.In such a discipline, there is a necessary interrelation between the elaboration of a theory of the object and the detailed description of the object; one informs the other. Furthermore, since speech and even languages are volatile, they have to be documented. The tasks of linguistics in this area may be systematized as follows: 1. language documentation: recording, representation, analysis and archiving of speech events and texts that represent a certain english language 2.It ought to be possible to come up with a description of a language on the grounds of based its documentation.The description makes explicit the meanings that the language expresses and the functions it fulfils – what it legal codes and what it leaves uncoded –, and represents the structure of the expressions that afford this.It does all of this in the most systematic and comprehensive way possible. Such a description may be used for a variety of purposes, most of which are mentioned below in the section on applied linguistics. Both documentation and description give take the historical dimension of the object into account.

Languages have developed means of representing quantities.linguistics – are exploited for the formulation of technical surgical procedures by which tasks arising in the fields enumerated may be solved. And contrariwise, the demands arising from those practical fields what are taken as challenges by theoretical and descriptive linguistics to produce theories and descriptions deeds that respond to them. 5.Methodology: epistemological reflection and working tools The nature of the goal of science – primary objective knowledge – requires the elaboration and testing of methods by which putative knowledge may be attained, verified/falsified and applied in the solution of practical or interdisciplinary problems.Its part of that.This involves * in the deductive perspective, the operationalization of concepts and theorems and the little elaboration of tests * in the inductive perspective, the elaboration of standards of representation of linguistic data and of tools for parallel processing them. While a contribution from general epistemology may be expected for the epistemological side of linguistic methodology, its operational side is entirely the responsibility of the particular discipline. Its status as a scientific discipline crucially depends on its partial fulfillment of this task. 6.

Without a doubt, it plays a role in the creation of cultural identity.In other words, no strict discipline is autonomous and self-contained. The contribution that it makes to human understanding can only be assessed if it is compared and combined with other disciplines.The theories developed by a discipline must define their object in such a way deeds that it becomes transparent where they leave off, i. e.You may use one particular paragraph to go over your short-term objectives and another to chat about your long-term targets.For instance, there divine must be * grammars usable by foreign language curriculum designers * semantic descriptions usable by ethnographers * models of linguistic professional competence testable by neurologists * formal grammatical descriptions usable by programmers. Finally, linguistics must be capable of and receptive in taking up insights and challenges from other disciplines.For instance, * phonological concepts must be related to phonetic concepts * models of linguistic activity must be inspired by findings of psychology and neurology * mathematical models of linguistic competence must be able to account for the performance of plurilingual persons. Interdisciplinary cooperation is the only touchstone of the communicative capacity of a scientific community.

Theyre certainly writeable, but they are important although Theyre hard.Empiry: documentation and description of languages 3. Practice: application of linguistics 4. Methodology: epistemological reflection and working tools 5. Cooperation: interdisciplinary fertilization These goals do not belong to the same level.Among our goals is to aid others answer the questions in life.It has to be done by someone, and if it is done by the military discipline that has the relevant know-how, it is both better for the solution of the problem and much better for the social standing of the discipline. Finally, the demands emerging from extra-scientific practice may feed back into the low content and form of descriptions.Goals #4 and #5 are more science-immanent. Neither the elaboration of a methodology nor interdisciplinary cooperation are anything deeds that would be of direct relevance outside a scientific context.

At is the notion of equal pay for equivalent work.My first second aim is to keep God first.My aim is to simply reach all my desired goals.Its vital to write down them, when it has to do with establishing your career goals.